The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose “previous” below. Learn more

Open a predefined report

To save you time, the Reports tab comes with a set of ready-made reports to answer specific questions about your data. These are called “predefined reports.” They can be used as a starting point for a new custom report that you can edit, schedule, and share.

To open a pre-defined report:

1. Sign in to your AdWords account.
2. Click the Reports tab at the top of your account.
3. Click the “Pre-defined reports” drop-down menu at the top left of your screen, and click on a predefined report to open it.

Manage your reports

The Reports tab allows you easy access to your saved reports, including predefined reports you’ve saved. Your reports are visible to everyone with access to your account. You have the option of seeing all reports, or only those reports that you created. Any of these reports can be edited, saved, scheduled, and shared.

Open a saved report

1. Sign in to your AdWords account.
2. Click the Reports tab to see a list of all reports for your account.
3. Find the report you’d like to view, and click the title to open it.

Schedule and email a report

In the Reports tab, you can send a one-time email of your reports or schedule reports to be emailed to you and other people who have access to your account at specific intervals.

1. Sign in to your AdWords account.
2. Click the Reports tab at the top of your account to see a list of your saved reports.
3. Find the report you’d like to view, and click the value in the Schedule / Format column.
4. In the drop-down form that appears, update the following settings:
   • Format: Choose to view your information in different formats (e.g., Excel or a .pdf file).
   • Send to: Email the report to yourself and others.
   • Frequency: Create an ongoing schedule to email the reports automatically.

5. Click Save.