The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose “previous” below. Learn more

Add or remove a bid adjustment on the Search Network

1. Sign in to your AdWord account .
2. Click the Campaigns tab at the top.
3. Click the campaign you want to adjust. If you want to set bid adjustments for devices, you also have the option to choose an ad group.
4. Click the Settings tab.
5. Choose the Locations, Ad schedule, or Devices subtab.
   
6. Choose what you'd like to adjust.
   • To set a location or ad schedule bid adjustment, select the rows that you’d like to adjust and click Set bid adjustment.
   • To set a device bid adjustment, select the rows for devices you'd like to adjust, and click Set bid adjustment.
7. Choose Increase by or Decrease by from the drop-down, and enter a number.
   • To remove a bid adjustment, delete the value in the field.
   • To opt out of showing ads at a particular time or location or on a certain device, decrease the bid by 100%.
8. Click Save.

Guide me: Set a device bid adjustment Click the "Guide me" button below to go to your account and be guided through setting a bid adjustment for mobile devices. Or, you can read how to add or remove a bid adjustment Guide me

Add or remove a bid adjustment on the Display Network

1. Sign in to your AdWords account.
2. Click the Campaigns tab.
3. Go to the Display Network tab.
4. Click on the Topics, Placements, Interests & Remarketing, Gender or Age subtab depending on which type of targeting method you want to change.
5. Check the boxes of the rows you want to change. You can select multiple rows at once.
6. From the Edit menu, select Change bid adjustment….
7. Choose Increase by or Decrease by from the drop-down, and enter a number. If you're not familiar with the bid adjustment ranges, read about bid adjustments.
   • To remove a bid adjustment, delete the value in the field.
8. Click Save. Your bid adjustment will appear in the “Bid adj.” column.