With Shopping campaigns, you can use custom labels when you want to subdivide the products in your campaign using values of your choosing. For example, you can use custom labels to indicate that products are seasonal, on clearance, best sellers, etc. These values can then be selected to use for monitoring, reporting, and bidding in your Shopping campaign.

This article shows you how to set up custom labels for use in your Shopping campaign. Remember that custom labels are for your reference only. They won't appear in your Shopping ads.

Before you begin

You'll need to have access to your product data in Merchant Center and be willing to add custom label attributes to your products.  

Instructions

You can have up to five custom labels in your product data, numbered 0 through 4. You should assign a specific definition for each of the five custom labels and specify the possible values for each. Then, you use these custom labels consistently across the products in your Merchant Center account, assigning appropriate values to each product according to your definition. Each of the five custom labels can only have one value per product.

Once you've set up custom labels in your product data, you can use the custom labels to subdivide your product groups in your Shopping campaign.

Example of custom labels

Step 1: Decide on your own definitions and possible values for the custom label attributes

Custom label	Your definition	Your choice of possible values
custom label 0	Season	Winter, Spring, Summer, Fall
custom label 1	SellingRate	BestSeller, LowSeller
custom label 2	Clearance	Clearance
custom label 3	Margin	LowMargin, HighMargin
custom label 4	ReleaseYear	1900 to 2100

 

 Step 2: Assign appropriate values to each product in your product data

id	custom label 0	custom label 1	custom label 2	custom label 3	custom label 4
Item #1	Winter	BestSeller		LowMargin
Item #2	Summer			HighMargin	2013
Item #3			Clearance		2012

* Nguồn: Google