Some names and features have changed in the new Google Ads experience from what you might be used to in the previous experience. Here's a summary of the differences:

Previous experience	What's changed in the new experience
Ad gallery	No longer available as a standalone tool. Create responsive ads, lightbox ads, and Gmail ads during Display campaign set-up.
Auction insights	Available at the top of the “Campaigns,” “Ad groups,” and “Keywords” pages
Audience lists	Now available during Search campaign creation. When you create a new Search campaign, select Audiences as you choose your campaign settings.
Audiences targeting	“Target & bid” now called “Targeting” “Bid only” now called “Observations"
"Dimensions" tab reports	Now called "Predefined reports" and available from the reporting icon in the top right of your account
Display Planner	No longer available as a standalone tool. You can see your reach and performance estimates during Display campaign creation
Gear icon features, Shared library, bulk operations, features under the “Tools” drop-down menu	Moved under the tool icon in the top right of your account
Gmail ads	Now available during Display campaign creation. When you create a new Display campaign, choose the “Gmail campaign” subtype.
Google Analytics in conversion tracking	No dedicated “Google Analytics” page. You can see your Google Analytics goals when you create a new conversions action and import Analytics goals as conversions.
Search Network with Display Select campaigns	Now available during Search campaign creation. When you create a new Search campaign, choose “Add Display Network.” Image ads are no longer available in Search Network with Display Select campaigns. Instead, create a responsive ad.
Total conversion value (“Total conv. value” column header in your data tables)	Now called "conversion value" ("Conv. value" column header in your data tables)
Webpages in conversion tracking	To see the webpages where conversions occur, go to your “Conversion actions” table and click on a website conversion action. Then, click Webpages along the top of the page.

Some of your saved reports cannot be migrated to the new Google Ads experience, or can only be moved with some modifications. The following reports cannot be moved:

• Destination URL performance report
• Managed placement performance report
• Automatic placement performance report
• Placement report

The following reports will be migrated to the new Google Ads experience, but with modifications:

• Reports containing columns that are deprecated in the new Google Ads experience. (The rest of the report can be migrated, but the column cannot)
• Reports containing child accounts no longer managed by your manager account. (Any child accounts will be removed from the list when the report is migrated)
• Reports in .XLSX format will be transformed to .CSV format.
• Reports that use filters whose definition or values have changed in the new Google Ads (for example, the possible values for search term match type), will have these filters removed
• Reports that have a columns not yet supported by Report Editor, such as the following:
  • Historical quality score, Landing page experience, Exp CTR, Ad relevance
  • Columns from Campaign/Ad Group details report
• For some accounts, as well as specific campaigns from some accounts, report filtering will be modified in order to retain the account-level filter only.