Use & manage donation cards

30/11/2019
You can add a donation card to your video if you're based in the United States.

You can raise funds and awareness about causes close to your heart using YouTube's donation cards. Just add a donation card to your video and viewers will be able to make a donation directly to the U.S. nonprofit organization.

We're partnering with Network for Good, a U.S. nonprofit donor-advised fund. During the pilot period, YouTube covers the incurred processing fees, so all proceeds will go to the organization. Learn how your viewers donate using donation cards.

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Add a donation card to your video

Be aware that private foundations with 501(c)(3) classification are not currently supported for donation cards on YouTube.

Before you start: Choose a nonprofit to support. You can choose any United States, IRS-validated 501(c)3 public nonprofit organization. Nonprofits are not endorsed by YouTube or Google. Read our donation card FAQs.

  1. On a computer signed in to YouTube, go to your Video Manager.
  2. Find the video you want to add cards to and select Edit. This can be a new video that you create specifically for the cause or a video that you've already uploaded.
  3. In the tab bar at the top, select Cards.
  4. Select Add card.
  5. Next to "Donation," click Create.
  6. Type the name of the nonprofit you want to support into the search box. Choose it from the list of available nonprofits and then click Create card. You may have to choose an image, first.
  7. Customize your card:
    • Enter the title and teaser text.
    • Click Change image if you’d like to choose another image from the category images.
  8. Click Create card.

Tips & troubleshooting for donation cards

Tips for successful cards

Cards add interactivity to your videos, but only work if viewers heed your call to action. Make sure to follow our tips for creating successful cards:

  • Only have one card in the video so viewers aren't overwhelmed.
  • Make sure your donation card is relevant to what's being discussed or happening in the video.
  • Make sure to let viewers know to click on the information icon .
  • Make your teaser text interesting and actionable. Use it to provide context for the donation card or cause. The longer the teaser, the bigger the click target for your viewers.
  • Strategically place the teaser text based on what the video is showing. Make sure you place it before the point in the video where viewers drop off.
Learn our best practices for using cards on videos to encourage viewers to take an action.

Troubleshoot "null" country settings

If you see "null" as your country value on your account, you may not be able to add a donation card. You need to make sure that your YouTube channel has a country set in your advanced settings:

  1. Sign in to YouTube.
  2. Go to Creator Studio by clicking your account icon > Creator Studio.
  3. In the left menu, click Channel > Advanced.
  4. Under your account icon, use the drop-down menu to select your Country.
  5. At the bottom of the page, click Save.

Once you've saved your channel's country setting, try adding a donation card.

See donation card stats

You can see the amount raised by a donation card directly in the Cards editor or in YouTube Analytics.

Cards editor

To see the donations raised by a card or a channel follow these steps:

  1. Log in to YouTube.
  2. In the top right, select your account > Creator Studio.
  3. In the left menu, click Video manager.
  4. For the video that has the donation card, select Edit.
  5. At the top, select the Cards tab.
  6. Next to the card, click the edit icon .
  7. On the card, you can see the total amount in USD raised by the donation card and the total amount in USD raised by the entire channel for the nonprofit organization.

YouTube Analytics

You can use the YouTube Analytics Cards report to see information about your donation cards. You can't see any information about donors. To see all-time donation amounts, go directly to the Cards report or follow the steps below:

  1. Log in to YouTube.
  2. In the top right, select your account > Creator Studio.
  3. In the left menu, click Analytics > Cards.
  4. Next to the donation card, hover over the icon . You can see the following information:
    • The total amount in USD raised by an individual card
    • The total amount in USD raised by your channel for the nonprofit organization
    • Overall performance metrics for donation cards

Note: The amounts in the Cards report refer to all-time donations, regardless of the selected time period for the cards report. The amounts update every couple of hours and are therefore more up to date than the performance metrics (which are available within the standard delay of YouTube analytics data).

Build a campaign with the outreach toolkit

Download the donation card outreach toolkit (PDF) designed for nonprofit organizations. This resource has tools and templates to rally your supporters and partner with creators to raise money for your cause using donation cards on YouTube.

The toolkit includes:

  • Email templates and outreach best practices to encourage supporters to make fundraising videos for your organization.
  • Social media templates to get the word out about your donation cards campaign.
  • Tips on connecting with creators and encouraging them to fundraise for your organization using donation cards.
  • Tips for using the power of video to raise money for your organization.
Tip: Use the Creator Academy to learn how to combine savvy creator tactics with special tools YouTube offers nonprofit organizations to help further your mission.

* Nguồn: Youtube