About mobile ads
Before you begin
To learn the basics of text ads creation, read how to Create a new text ad.
Where mobile ads can appear
On mobile phones or tablets
- Text ads
- Image ads
- App promotion ads
- HTML 5 ads built with Google Web Designer
Within apps on mobile phones or tablets
- Text ads
- Image ads
- App promotion ads
- Image app promotion ads
- Video app promotion ads
- TrueView for app promotion ads
- Responsive display ads
Call-only ads show only on devices that can make calls
Note
All new campaigns and text ads are automatically eligible to run on most mobile devices. If you’d like to avoid showing ads on certain devices, you can set a negative device bid adjustment.
Types of mobile ads
Mobile image ads requirements
To create image ads, your campaign must be opted into the Display Network, either as “Display Network only” or “Search Network with Display Select”. If you're using 3rd party ad serving to create ads, make sure to use the accepted sizes for images and follow the requirements:
- Mobile phone: 320 x 50, 300 x 250, 336 x 280 Interstitial
- Tablet: 300 x 250, 728 x 90, 468 x 60, 336 x 280 Interstitial
Best practices
Read the Google Best Practices guide about growing your business with mobile ads. Topics include:
- Mobile ad creatives and extensions in Google Ads
- Measuring the value of mobile ads
- Mobile advertising without mobile-optimized sites
Mobile devices
Mobile devices are products people use while they’re on the go. New mobile devices are constantly being released, so we don’t have a comprehensive list of all of them. However, here are a few common types:
Mobile phones
“Mobile phones” usually refers to smartphones that have a screen smaller than 7 inches. Keep in mind that in Google Ads, mobile phones are sometimes to as “mobile devices” or “mobile devices with full browsers.”
Tablets
Tablets resemble both mobile phones and computer in many ways. But unlike mobile phones, tablets typically have a screen that’s 7 inches or larger. And unlike computers, tablets have touch screens. Keep in mind that in Google Ads, “Mobile devices” is sometimes used to refer to mobile phones and tablets.
Wearables
Wearables—like smartwatches—are devices that people can use to connect to the internet on the go but are typically smaller than mobile phones. At this time, Google Ads doesn’t show ads on devices that don’t have a screen.
Only show ads on desktop computers
Here's how to change your campaign settings to show ads only on desktop computers:
The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose “previous” below. Learn more
- Sign in to your AdWords account .
- Go to your Campaigns page and select the campaign you'd like to show only on desktop computers.
- Click the Settings tab.
- In the "Devices" section, find "Mobile devices with full browsers" in the table.
- In the Bid adj. column, click the pencil icon to enter or edit a bid adjustment.
- To reduce your bids on mobile devices by 100%, select Decrease by from the drop-down, and enter "100%".
- Click Save.
- Now find the “Tablets” row, and repeat steps 5-7.
* Nguồn: Google