About campaign groups and performance targets
A campaign group is a set of campaigns that share a common theme (typically, common performance indicators).
When you create a campaign group, you can set performance targets, numerical goals shared by all campaigns in a campaign group. Setting a performance target allows you to monitor and forecast your campaign group’s overall performance, so you know if you’re on track to meet your goals.
How it works
Campaign groups help you track the overall performance of multiple campaigns. And if you set performance targets for a campaign group, you can see how successfully these campaigns are meeting your advertising goals.
Once you set your performance targets, Google Ads can estimate whether you’re on track to meet your goals. If it looks like you won’t reach the targets you set, you can consider adjusting your campaign’s settings to improve performance.
You can create campaign groups with any combination of Search, Shopping, Display, or Video campaigns. Campaign groups are optional: not every campaign must belong to a group. Each campaign can only belong to one campaign group at a time, not multiple campaign groups. You can't add campaigns with shared budgets to a campaign group.
Performance targets can be created or edited at any time for existing campaign groups.
Example
Julia owns a small hat shop that takes in-store and online orders. Three of her Google Ads campaigns are focused on getting potential customers to buy her hats online. The success of these campaigns is measured by the number of online conversions.
Julia creates a campaign group that tracks the collective performance of these three campaigns. She also sets a performance target of 300 conversions per month. One week in, Julia can see that she isn’t likely to meet her goal, so she makes a few changes to her campaign settings to increase her campaign group’s conversions. A few days later, Julia can see that she’s back on track to successfully meeting her performance target.
Performance target settings
A performance target has three settings:
- A group of metrics you want to track
- The date range for tracking metrics
- (Optional) Specific values you want to achieve for the metrics during each date range
A campaign group can only have one active performance target at time.
Note that creating performance targets doesn’t affect campaign settings.
Metrics
Each performance target can track a single group of metrics:
- Clicks
This group contains metrics for tracking the number and cost of clicks - Conversions
This group contains metrics for tracking the number and cost of conversions - Conversion value
This group contains metrics for tracking the value generated from conversions and the cost
Date range
The date range specifies the time frame for measuring performance. For example if you target ≤$2 average cost per click (CPC) and select a monthly date range, Google Ads can estimate whether your CPC for the current month is likely to average $2 or less.
You can choose a weekly, monthly, quarterly, or custom date range. Targets with weekly, monthly, and quarterly ranges never expire until you remove the target. Each week, month, or quarter, the target resets any totals or averages it's tracking. For example, at the beginning of each month a monthly "Number of clicks" target starts counting clicks from zero. Custom date ranges can either be recurring or can start and end on specific dates.
You can change a target's date range at any time.
Targets
Targets are specific values you want to achieve for the metrics during each date range.
You don't need to set targets if you're not sure about the specific values your campaign group can achieve. If you don't set targets, Google Ads shows current performance and a performance forecast for the campaign group instead of estimating whether you’re on track to meet specific numeric goals.
Clicks
- Number of clicks is the total number of clicks you aim to receive across a campaign group during the target's date range.
- Total spend is the total amount you aim to spend across a campaign group during the target's date range.
- Average CPC (cost per click) is the average amount you aim to spend per click for all ads in a campaign group during the target's date range. Average CPC is calculated by dividing the amount you pay for all ads in a campaign group by the total number of clicks those ads receive.
Conversions
- Number of conversions is the total number of conversions you aim to receive across a campaign group during the target's date range.
- Total spend is the total amount you aim to spend across a campaign group during the target's date range.
- Average CPA (cost per acquisition) is the average amount you aim to spend per conversion for all ads in a campaign group during the target's date range. Average CPA is calculated by dividing the amount you pay for all ads in a campaign group by the total number of conversions those ads receive.
Conversion value
- Total value of conversions is the total value from conversions you aim to receive across a campaign group during the target's date range.
- Total spend is the total amount you aim to spend across a campaign group during the target's date range.
- Average ROAS (return on advertising spend) is the average return you aim to achieve from all conversions in a campaign group during the target's date range. Average ROAS is calculated by dividing the total value generated from all conversions by the amount you pay for all ads in the campaign group.
Performance target status
Your performance target’s status is Google Ads’ best estimate of whether you’re on track to successfully meet your target.
On track
Needs attention
Target met
The performance target’s date range has passed, and your campaign group met its target.
Target not met
- The performance target’s date range has passed, and your campaign group did not meet its performance target.
- The performance target’s date range is still in effect, and your campaign group has already spent more than you specified for Total spend.
Note: Editing a campaign group might affect your performance target's status
A performance target’s status is based on the performance of all campaigns currently part of the campaign group. Adding or removing a campaign from a campaign group may affect the status of that campaign group’s performance targets.
Stage
When checking the status of your campaign group’s performance target, keep in mind that your target may be in 1 of 3 stages, based on the date range you set.
Scheduled
Active
Past
* Nguồn: Google