Your product set should contain the products that you want to promote. It could be something like "Items for New Year" or "All pink products" or just "All products". If you don't have a pixel or app event, you'll see instructions for creating one.

1. Go to Ads Manager.
2. Click Create Ad.
3. Select Conversions as your marketing objective.
4. Type in a campaign name and click Continue.

5. Choose the website or app that you want to promote and select a conversion pixel or app event.

   Tip: We recommend choosing an event that happens at least 100 times every day. For example, if you usually make three online sales a day from your website, then we'd recommend picking an event such as Add to Basket or View Content instead of

   Purchase.

6. Select your audience, placement, budget and schedule. Then click Continue.
7. Choose Conversions under Optimisation of Delivery.
8. Select your conversion window. Your conversion window should be based on how long it usually takes for someone to complete a valuable action (or conversion) after seeing your ad.
9. Select Automatic as your bid amount to let Facebook optimise bids for your campaign, or you can choose Manual to set your own target cost per result.
10. Type in a name for your ad set.
11. Click Continue.

Once you've chosen your campaign preferences (such as budget, audience, placement and scheduling) then it's time to create your ad. Follow the steps below to get started:

1. Choose the carousel format to showcase multiple products in a single ad.
2. Connect a Facebook Page and Instagram account for your business if you have one.
3. Select Automatically fill ad creative using a template.
4. Select Automatically fill ad creative using a template if you'd like Facebook to create your ad using products from your catalogue or website and optimise for performance. Otherwise, you can select Manually choose your ad creative if you have specific product images that you'd like to use for your ad.
5. Select Fill template dynamically from a product set.
6. Click ... to choose your catalogue and product set manually. You can also use the catalogue and product set that are selected by default.
7. Type in your headline and link description. These fields are pre-populated to show your product name and product price by default.
8. Choose a call to action, such as Shop Now.

If you've set up dynamic ads in Shopify but need to change the Facebook pixel you selected, follow these instructions:

1. From your Shopify admin, click Online store and choose Preferences.
2. In the Facebook pixel section, click Change.
3. Enter your new pixel ID in the Pixel ID field.
4. Click Save.

If you've already installed the Facebook pixel and are using it to run dynamic ads on Facebook, you don't need to take any other action.

If you set up your pixel by manually adding your code to your website, then you'll need to remove your old Facebook Pixel code from Shopify first to avoid seeing incorrect reporting data for your page. Bear in mind that you'll have to manually remove your existing pixel code from your website before starting these steps, otherwise you'll have two versions of your pixel on your website.

Having two versions of the Facebook pixel can lead to:

• Campaign results appearing to be doubled (twice the number of actual conversions)
• Cost per result being halved in your reports

If you remove your existing pixel and start again with creating your pixel and catalogue through Shopify, we recommend pausing your active campaigns first and re-installing straight away. This way, you'll minimise any impact on your website Custom Audiences and conversion counts.

That's fine. Just make sure that the third party is added as an administrator to the advertiser's Facebook Page and ad account.