The Engagement objective is designed to get more people to see and engage with your Facebook post or Page. With Engagement as your objective, you can create ads that:

• Boost your posts (Post Engagement)
• Promote your Page (Page Likes)
• Get people to claim an offer on your Page (Offer Claims)
• Raise attendance at an event on your Page (Event Responses)

What platforms support the Engagement objective?

• Facebook
• Instagram
• Audience Network

Which ad formats can I choose from in the Engagement objective?

• Photo
• Video
• Carousel
• Slideshow

Note: Some ad formats may not be available for selection depending on the type of ad you create. For example, if you choose to promote your Page in the Engagement objective, you can only create a photo, video or slideshow ad.

* Nguồn: Facebook