Link Clicks are the number of clicks on links to selected destinations or experiences, on or off Facebook-owned properties. (e.g. someone clicks Shop Now on your ad and goes to your website). Below are more examples of possible link clicks:

• Clicks on an image or a call-to-action button within an ad that uses the Traffic objective
• Clicks on a URL link in the text description of an ad
• Clicks on ad formats that take someone into a full-screen experience, such as lead forms, Canvas and collection
• Clicks to websites and app stores directly from links in the ad on News Feed

To see your link click results broken down by specific destinations, go to Ads Manager and click Breakdown→ By action→ Link click destination.

The metric Clicks (All) includes link clicks as well as clicks on other parts of your ad (e.g. someone clicks on your Page's name). The following clicks may be measured under Clicks (All):

• Link clicks
• Post likes, comments or shares
• Clicks to a Facebook Page or Instagram profile
• Clicks to expand a photo or video to full screen

Since Clicks (All) includes link clicks, your reports may show more clicks than Link Clicks.

* Nguồn: Facebook