Bing

30/11/2019

Install click and impression tags to your off-Facebook media so that you can get a more complete picture of your conversion path. Then, import mapping data to make your dashboards and reports easy to understand. For example, with cost mapping, you can see return on ad spend (ROAS) and cost metrics.

In Facebook Attribution:

  1. Go to Settings, then click Ad Platforms.
  2. Click Add a Platform.
  3. Select Bing from the list, then click Choose.
  4. Follow the onscreen instructions to navigate to the platform, install the tags, and set up the campaign mapping and cost mapping import. You can also reference the instructions below.

Install Tags

Install dynamic tags at the advertiser level to automatically capture click and impression data for all of your campaigns. If you choose to track individual campaigns, you'll need to install the tags manually on each new campaign.

If you need to track custom parameters like Creative ID, tags can be customized during tag creation in Facebook Attribution. If you choose to add them later, you'll have to reinstall your tags.

Note: Search platforms can only contain one placement per campaign. Learn more about tag limitations.

  1. Log in to Bing Ads.
  2. From the navigation menu at the top, select Campaigns.
  3. From the menu on the left, select Shared Library.
  4. Under URL options, select View URL options.
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Note: If you have an existing URL template, you'll need to chain, or concatenate, the URL templates together. Facebook-provided click tags are auto-enabled to redirect to other URL templates that are third party redirects. The final chained click tag would appear like the example below. Please use the URL preview functionality to ensure the chaining of templates works.

https://ad.atdmt.com/s/go;adv=1111111111111;c.a=12345;p.a=12345; a.a=12345;qpb=1;cache=12345;?h=https://my.existing.clicktag.com/...

  1. In the Tracking template field, paste the Facebook-provided click tag.
  2. Click Save.
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Import Mapping and Cost Data

Import mapping data to make your dashboards and reports easy to understand. With campaign mapping, you can see campaign and placement names instead of ID numbers. With cost mapping, you can see return on ad spend (ROAS) and cost metrics.

Automated Import (Recommended)

  1. Go to Bing Ads and select Reports > Keyword from the navigation menu at the top.
  2. Enter a name for the report. For Report type, select Keyword.
  3. In the General settings section, set the following values:
    • Show (time): Day
    • Date range: Yesterday
    • Time zone: Pacific Time
    • Format: CSV
    • What to report on: Specific accounts and campaigns
  4. From the dropdown menu, select Accounts then select Active. Make sure all boxes are checked next to all accounts listed.
  5. In the Choose your columns section, select the following:

    Date, Campaign, Campaign ID, Ad group, Ad group ID, Keyword, Keyword ID, Impressions, Clicks, Spend

  6. In the My reports settings section, check the box next to Schedule this report.
  7. For Frequency, select Weekly. Keep every set to 1 week. For At, select 6:00 AM local time. For Start, select today's date. This report will run until it expires, so set End to a date as far into the future as possible.
  8. In the Send report to field, paste the Facebook-provided Mapping Import Email and Cost Import Email addresses, as applicable. Check the box next to Include report as an email attachment.
  9. Click Run.
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  1. Go to Bing Ads and select Reports > Keyword from the navigation menu at the top.
  2. Enter a name for the report. For Report type, select Keyword.
  3. In the General settings section, set the following values:
    • Show (time): Day
    • Date range: Yesterday
    • Time zone: Pacific Time
    • Format: CSV
    • What to report on: Specific accounts and campaigns.
  4. From the dropdown menu, select Accounts then select Active. Make sure all boxes are checked next to all accounts listed.
  5. In the Choose your columns section, select the following:

    Date, Campaign, Campaign ID, Ad group, Ad group ID, Keyword, Keyword ID, Impressions, Clicks

  6. In the My reports settings section, check the box next to Schedule this report.
  7. For Frequency, select Weekly. Keep every set to 1 week. For At, select 6:00 AM local time. For Start, select today's date. This report will run until it expires, so set End to a date as far into the future as possible.
  8. In the Send report to field, paste the Facebook-provided Mapping Import Email and Cost Import Email addresses, as applicable. Check the box next to Include report as an email attachment.
  9. Click Run.
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Manual Import

  1. Go to Bing Ads and select Reports > Keyword from the navigation menu at the top.
  2. Enter a name for the report. For Report type, select Keyword.
  3. In the General settings section, set the following values:
    • Show (time): Day
    • Date range: Yesterday
    • Time zone: Pacific Time
    • Format: CSV
    • What to report on: Specific accounts and campaigns
  4. From the dropdown menu, select Accounts then select Active. Make sure all boxes are checked next to all accounts listed.
  5. In the Choose your columns section, select the following:

    Date, Campaign, Campaign ID, Ad group, Ad group ID, Keyword, Keyword ID, Impressions, Clicks, Spend

  6. In the My reports settings section, check the box next to Schedule this report.
  7. For Frequency, select Weekly. Keep every set to 1 week. For At, select 6:00 AM local time. For Start, select today's date. This report will run until it expires, so set End to a date as far into the future as possible.
  8. In the Send report to field, enter your email address and check the box next to Include report as an email attachment.
  9. Click Run.
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Each time you add or rename a campaign, placement or ad set, you'll need to manually import mapping data. We recommend importing at least once a week to maintain consistency.

In Facebook Attribution:

  1. Go to Settings, then click Ad platforms.
  2. Click on the name of the platform that you're importing mapping for to view more details.
  3. In the Platform section, click Import > Mapping data.
  4. Upload your report that contains the mapping data.
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For reporting accuracy, we recommend importing cost data at least once a week.

In Facebook Attribution:

  1. Go to Settings, then click Ad platforms.
  2. Click on the name of the platform that you're importing cost data for to view more details.
  3. In the Platform section, click Import > Cost data.
  4. Upload your report that contains the cost data.
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* Nguồn: Facebook