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Learn YouTube ads optimization tips to drive performance for your business. That means driving customer actions, leads or purchases.

Use video analytics to fine tune YouTube creatives and audiences

Try Audience Retention graphs to see average percent watched on all views of the YouTube video. Lower play rates or early drop-offs may mean a needed creative change.

Review engagement performance metrics to optimize your interactive elements. Test different call-to-actions in your descriptions or cards to see what drives stronger CTRs.

Use the Placements Performance Report to exclude low-performing placements. Be careful in your exclusions - you want to exclude just the specific page of a site versus the entire domain.

Set your video ad rotations to optimize automatically

There are a lot of creative variables that go into a TrueView ad such as video creative, ad headlines, descriptions and so forth. When you have many video ad tests running, it’s tough to keep track of all the moments of statistical significance. Let the system optimize towards the best performing video ads.

And if you prefer to test manually, keep an organized testing matrix of your videos and copy. Building out a testing matrix that lays out the assets and copy lines is a helpful way to organize all of your resources including videos, text (ad headlines, descriptions) and interactive elements (call-to-action overlays).

Come into every creative test with a hypothesis, test description, success metrics, timing and pre-requisite collateral. Remember to limit the number of creative variables you test at once so that you’re able to identify which test drove a performance improvement.

Lastly, treat your production or creative agency as one team. Be in sync, share creative test results and meet regularly so that you can stay organized and keep iterating on better creative for the future.

Conclusion

In this guide, we’ve covered the key ways to manage and optimize your TrueView ads in YouTube. Try these best practices out in your account to drive the right outcomes for your business.

 

 

* Nguồn: Google