How Google Search Works

30/11/2019

How does Google work? Here is a short version and a long version.

Google gets information from many different sources, including: 

  • Web pages,
  • User-submitted content such as Google My Business and Maps user submissions,
  • Book scanning,
  • Public databases on the Internet,
  • and many other sources.

However, this page focuses on web pages.

The short version

Google follows three basic steps to generate results from web pages:

Crawling

The first step is finding out what pages exist on the web. There isn't a central registry of all web pages, so Google must constantly search for new pages and add them to its list of known pages. This process of discovery is called crawling.

Some pages are known because Google has already crawled them before. Other pages are discovered when Google follows a link from a known page to a new page. Still other pages are discovered when a website owner submits a list of pages (a sitemap) for Google to crawl. If you're using a managed web host, such as Wix or Blogger, they might tell Google to crawl any updated or new pages that you make.

To improve your site crawling:

  • For changes to a single page, you can submit an individual URL to Google.
  • Get your page linked to by another page that Google already knows about. However, be warned that links in advertisements, links that you pay for in other sites, links in comments, or other links that don't follow the Google Webmaster Guidelines won't be followed.

 

Google doesn't accept payment to crawl a site more frequently, or rank it higher. If anyone tells you otherwise, they're wrong.

Indexing

After a page is discovered, Google tries to understand what the page is about. This process is called indexing. Google analyzes the content of the page, catalogs images and video files embedded on the page, and otherwise tries to understand the page. This information is stored in the Google index, a huge database stored in many, many (many!) computers.

To improve your page indexing:

  • Create short, meaningful page titles.
  • Use page headings that convey the subject of the page.
  • Use text rather than images to convey content. (Google can understand some image and video, but not as well as it can understand text. At minimum, annotate your video and images with alt text and other attributes as appropriate.)

Serving (and ranking)

When a user types a query, Google tries to find the most relevant answer from its index based on many factors. Google tries to determine the highest quality answers, and factor in other considerations that will provide the best user experience and most appropriate answer, by considering things such as the user's location, language, and device (desktop or phone). For example, searching for "bicycle repair shops" would show different answers to a user in Paris than it would to a user in Hong Kong. Google doesn't accept payment to rank pages higher, and ranking is done programmatically.

To improve your serving and ranking:

The long version

Want more information? Here it is:

The long version

 

Crawling

Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

We use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.

Google's crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

How does Google find a page?

Google uses many techniques to find a page, including:

  • Following links from other sites or pages
  • Reading sitemaps

How does Google know which pages not to crawl?

  • Pages blocked in robots.txt won't be crawled, but still might be indexed if linked to by another page. (Google can infer the content of the page by a link pointing to it, and index the page without parsing its contents.)
  • Google can't crawl any pages not accessible by an anonymous user. Thus, any login or other authorization protection will prevent a page from being crawled.

Improve your crawling

Use these techniques to help Google discover the right pages on your site:

Indexing

Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as </code> tags and alt attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of some rich media files.</p> <p>Note that Google doesn't crawl pages with a <a href="/glossary/93710-webmasters-en/" target="_blank">noindex directive</a> (heading or tag). However, it must be able to see the directive; if the page his blocked by a <a href="/glossary/6062608-webmasters-en/" target="_blank">robots.txt file</a>, a login page, or other device, it is possible that the page might be indexed even if Google didn't visit it!</p> <h4>Improve your indexing</h4> <p>There are many techniques to improve Google's ability to understand the content of your page:</p> <ul> <li>Prevent Google from crawling or finding pages that you want to hide using <a href="/glossary/93710-webmasters-en/" target="_blank">noindex</a>. Do not "noindex" a page that is blocked by robots.txt; if you do so, the noindex won't be seen and the page might still be indexed.</li> <li><a href="https://developers.google.com/search/docs/guides/intro-structured-data" target="_blank">Use structured data</a>.</li> <li>Follow the <a href="/glossary/35769-webmasters-en/" target="_blank">Google Webmaster Guidelines</a>.</li> <li>Read our <a href="/glossary/7451184-webmasters-en/" target="_blank">SEO guide</a> for more tips.</li> </ul> <h3 id="3">Serving results</h3> <p>When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, and we always work on improving our algorithm. Google considers the user experience in choosing and ranking results, so be sure that your page <a href="https://developers.google.com/speed/" target="_blank">loads fast</a> and is <a href="https://developers.google.com/search/mobile-sites/" target="_blank">mobile-friendly</a>.</p> <h4>Improving your serving</h4> <ul> <li>If your results are aimed at users in specific locations or languages, you can <a href="/glossary/182192-webmasters-en/" target="_blank">tell Google your preferences</a>.</li> <li>Be sure that your page <a href="https://developers.google.com/speed/" target="_blank">loads fast</a> and is <a href="https://developers.google.com/search/mobile-sites/" target="_blank">mobile-friendly</a>.</li> <li>Follow the <a href="answer.py?answer=35769" target="_blank">Webmaster Guidelines</a> to avoid common pitfalls and improve your site's ranking.</li> <li>Consider <a href="https://developers.google.com/search/docs/guides/search-gallery" target="_blank">implementing Search result features</a> for your site, such as recipe cards or article cards.</li> <li><a href="https://developers.google.com/search/docs/guides/about-amp" target="_blank">Implement AMP</a> for faster loading pages on mobile devices. Some AMP pages are also eligible for additional search features, such as the top stories carousel.</li> <li>Google's algorithm is constantly being improved; rather than trying to guess the algorithm and design your page for that, work on creating good, fresh content that users want, and following our guidelines.</li> </ul> </div> </div> <h2>An even longer version</h2> <p>You can find an <a href="https://www.google.com/search/howsearchworks/" target="_blank">even longer version about how Google Search works here</a> (with pictures and video!)</p> <p style="text-align:right;margin-top:50px;"><span style="font-size: 10pt; color: #808080;"><em>* Nguồn: <a style="color: #808080;" href="https://support.google.com/webmasters/answer/70897?hl=en" target="_blank">Google Search Console</a></em></span></p></div></div></section></div></div> <aside posts="" class="main-side-bar" data-v-8fc99c1e data-v-31282cb7><section class="curriculum" data-v-8fc99c1e><h4 class="font-weight-bold fz-12 mb-0 d-flex justify-content-between p-2 pl-3 align-items-center fixed" style="top:0px;" data-v-8fc99c1e><!----> <img src="data:image/png;base64,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" class="cursor-pointer" data-v-8fc99c1e></h4> <!----></section></aside></main></div></div></div><script>window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L,M,N,O,P,Q,R,S,T,U,V,W){return {layout:"courseLayout",data:[{}],error:b,state:{myTools:{data:[],error:b,isLoading:a},auth:{token:b,error:b,isLoading:a},blogCategoriesAside:{data:[],isLoading:a},blogListBanners:{data:[],isLoading:a},blogPost:{data:{},error:b,isLoading:a},blogPosts:{data:[],pagination:{pageRange:c,totalItems:c},isLoading:a,isPaginationLoading:a,isSharePostLoading:a,isLikePostLoading:a},bookmark:{data:{},error:b,isLoading:a},categoriesAside:{data:[],isLoading:a},comments:{data:[],pagination:{pageRange:c,totalItems:c},error:b,isLoading:a,isPaginationLoading:a},course:{data:{},error:b,isLoading:a},courses:{data:[],pagination:{pageRange:c,totalItems:c},isLoading:a},coursesAside:{data:[],isLoading:a},glossariesAside:{data:[],isLoading:a},glossary:{data:{id:"5d89973dfef01311e5045267",slug:"70897-webmasters-en",title:y,titleSEO:y,content:"\u003Cp\u003EHow does Google work? Here is a short version and a long version.\u003C\u002Fp\u003E\n\n\u003Cp\u003EGoogle gets information from many different sources, including: \u003C\u002Fp\u003E\n\n\u003Cul\u003E\n \u003Cli\u003EWeb pages,\u003C\u002Fli\u003E\n \u003Cli\u003EUser-submitted content such as Google My Business and Maps user submissions,\u003C\u002Fli\u003E\n \u003Cli\u003EBook scanning,\u003C\u002Fli\u003E\n \u003Cli\u003EPublic databases on the Internet,\u003C\u002Fli\u003E\n \u003Cli\u003Eand many other sources.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\n\u003Cp\u003EHowever, this page focuses on web pages.\u003C\u002Fp\u003E\n\n\u003Ch2\u003EThe short version\u003C\u002Fh2\u003E\n\n\u003Cp\u003EGoogle follows three basic steps to generate results from web pages:\u003C\u002Fp\u003E\n\n\u003Ch3\u003E\u003Ca href=\"\u002Fglossary\u002F7646114-webmasters-en\u002F\" class=\"glossary-term index2\" data-answer=\"7646114\" target=\"_blank\"\u003ECrawling\u003C\u002Fa\u003E\u003C\u002Fh3\u003E\n\n\u003Cp\u003EThe first step is finding out what pages exist on the web. There isn't a central registry of all web pages, so Google must constantly search for new pages and add them to its list of known pages. This process of discovery is called \u003Cem\u003Ecrawling\u003C\u002Fem\u003E.\u003C\u002Fp\u003E\n\n\u003Cp\u003ESome pages are known because Google has already crawled them before. Other pages are discovered when Google follows a link from a known page to a new page. Still other pages are discovered when a website owner submits a list of pages (a \u003Ca href=\"\u002Fglossary\u002F156184-webmasters-en\u002F\" target=\"_blank\"\u003E\u003Cem\u003Esitemap\u003C\u002Fem\u003E\u003C\u002Fa\u003E) for Google to crawl. If you're using a managed web host, such as Wix or Blogger, they might tell Google to crawl any updated or new pages that you make.\u003C\u002Fp\u003E\n\n\u003Cp\u003E\u003Cstrong\u003ETo improve your site crawling:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\n\u003Cul\u003E\n \u003Cli\u003EFor changes to a single page, you can \u003Ca href=\"\u002Fglossary\u002F6065812-webmasters-en\u002F\" target=\"_blank\"\u003Esubmit an individual URL to Google.\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n \u003Cli\u003EGet your page linked to by another page that Google already knows about. \u003Cstrong\u003EHowever,\u003C\u002Fstrong\u003E be warned that links in advertisements, links that you pay for in other sites, links in comments, or other links that don't follow the \u003Ca href=\"\u002Fglossary\u002F35769-webmasters-en\u002F\" target=\"_blank\"\u003EGoogle Webmaster Guidelines\u003C\u002Fa\u003E won't be followed.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\n\u003Cp\u003E \u003C\u002Fp\u003E\n\n\u003Cdiv class=\"tip\"\u003E\n \u003Cdiv class=\"no-margin\"\u003EGoogle doesn't accept payment to crawl a site more frequently, or rank it higher. If anyone tells you otherwise, they're wrong.\u003C\u002Fdiv\u003E\n\u003C\u002Fdiv\u003E\n\n\u003Ch3\u003E\u003Ca href=\"\u002Fglossary\u002F7645831-webmasters-en\u002F\" class=\"glossary-term index2\" data-answer=\"7645831\" target=\"_blank\"\u003EIndexing\u003C\u002Fa\u003E\u003C\u002Fh3\u003E\n\n\u003Cp\u003EAfter a page is discovered, Google tries to understand what the page is about. This process is called \u003Cem\u003Eindexing\u003C\u002Fem\u003E. Google analyzes the content of the page, catalogs images and video files embedded on the page, and otherwise tries to understand the page. This information is stored in the \u003Cem\u003EGoogle index\u003C\u002Fem\u003E, a huge database stored in many, many (many!) computers.\u003C\u002Fp\u003E\n\n\u003Cp\u003E\u003Cstrong\u003ETo improve your page indexing:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\n\u003Cul\u003E\n \u003Cli\u003ECreate short, meaningful page titles.\u003C\u002Fli\u003E\n \u003Cli\u003EUse page headings that convey the subject of the page.\u003C\u002Fli\u003E\n \u003Cli\u003EUse text rather than images to convey content. (Google can understand some image and video, but not as well as it can understand text. At minimum, annotate your \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fwebmasters\u002Fvideosearch\u002F\" target=\"_blank\"\u003Evideo\u003C\u002Fa\u003E and \u003Ca href=\"\u002Fglossary\u002F114016-webmasters-en\u002F\" target=\"_blank\"\u003Eimages\u003C\u002Fa\u003E with alt text and other attributes as appropriate.)\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\n\u003Ch3\u003EServing (and ranking)\u003C\u002Fh3\u003E\n\n\u003Cp\u003EWhen a user types a query, Google tries to find the most relevant answer from its index based on many factors. Google tries to determine the highest quality answers, and factor in other considerations that will provide the best user experience and most appropriate answer, by considering things such as the user's location, language, and device (desktop or phone). For example, searching for \"bicycle repair shops\" would show different answers to a user in Paris than it would to a user in Hong Kong. Google doesn't accept payment to rank pages higher, and ranking is done programmatically.\u003C\u002Fp\u003E\n\n\u003Cp\u003E\u003Cstrong\u003ETo improve your serving and ranking:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\n\u003Cul\u003E\n \u003Cli\u003EMake your page fast to load, and mobile-friendly.\u003C\u002Fli\u003E\n \u003Cli\u003EPut useful content on your page and keep it up to date.\u003C\u002Fli\u003E\n \u003Cli\u003EFollow the \u003Ca href=\"\u002Fglossary\u002F35769-webmasters-en\u002F\" target=\"_blank\"\u003EGoogle Webmaster Guidelines\u003C\u002Fa\u003E, which help ensure a good user experience.\u003C\u002Fli\u003E\n \u003Cli\u003ERead more tips and best practices in our \u003Ca href=\"\u002Fglossary\u002F7451184-webmasters-en\u002F\" target=\"_blank\"\u003ESEO starter guide\u003C\u002Fa\u003E.\u003C\u002Fli\u003E\n \u003Cli\u003EYou can find \u003Ca href=\"https:\u002F\u002Fwww.google.com\u002Fsearch\u002Fhowsearchworks\u002F\" target=\"_blank\"\u003Emore information here\u003C\u002Fa\u003E, including \u003Ca href=\"https:\u002F\u002Fstatic.googleusercontent.com\u002Fmedia\u002Fwww.google.com\u002Fen\u002F\u002Finsidesearch\u002Fhowsearchworks\u002Fassets\u002Fsearchqualityevaluatorguidelines.pdf\" target=\"_blank\"\u003Ethe guidelines that we provide to our quality raters to ensure that we're providing good results\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\n\u003Ch2\u003EThe long version\u003C\u002Fh2\u003E\n\n\u003Cp\u003EWant more information? Here it is:\u003C\u002Fp\u003E\n\n\u003Cdiv class=\"zippy-wrapper\"\u003E\u003Ch3 style=\"margin-top:20px\"\u003EThe long version\u003C\u002Fh3\u003E\n\n \u003Cdiv\u003E\n \u003Cp\u003E \u003C\u002Fp\u003E\n\n \u003Cul\u003E\n \u003C\u002Ful\u003E\n\n \u003Ch3\u003ECrawling\u003C\u002Fh3\u003E\n\n \u003Cp\u003ECrawling is the process by which \u003Ca href=\"answer.py?answer=182072\" target=\"_blank\"\u003EGooglebot\u003C\u002Fa\u003E discovers new and updated pages to be added to the Google index.\u003C\u002Fp\u003E\n\n \u003Cp\u003EWe use a huge set of computers to fetch (or \"crawl\") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.\u003C\u002Fp\u003E\n\n \u003Cp\u003EGoogle's crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.\u003C\u002Fp\u003E\n\n \u003Ch4\u003EHow does Google find a page?\u003C\u002Fh4\u003E\n\n \u003Cp\u003EGoogle uses many techniques to find a page, including:\u003C\u002Fp\u003E\n\n \u003Cul\u003E\n \u003Cli\u003EFollowing links from other sites or pages\u003C\u002Fli\u003E\n \u003Cli\u003EReading sitemaps\u003C\u002Fli\u003E\n \u003C\u002Ful\u003E\n\n \u003Ch4\u003EHow does Google know which pages not to crawl?\u003C\u002Fh4\u003E\n\n \u003Cul\u003E\n \u003Cli\u003EPages blocked in robots.txt won't be crawled, but still might be indexed if linked to by another page. (Google can infer the content of the page by a link pointing to it, and index the page without parsing its contents.)\u003C\u002Fli\u003E\n \u003Cli\u003EGoogle can't crawl any pages not accessible by an anonymous user. Thus, any login or other authorization protection will prevent a page from being crawled.\u003C\u002Fli\u003E\n \u003C\u002Ful\u003E\n\n \u003Ch4\u003EImprove your crawling\u003C\u002Fh4\u003E\n\n \u003Cp\u003EUse these techniques to help Google discover the right pages on your site:\u003C\u002Fp\u003E\n\n \u003Cul\u003E\n \u003Cli\u003E\u003Ca href=\"\u002Fglossary\u002F156184-webmasters-en\u002F\" target=\"_blank\"\u003ESubmit a sitemap.\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n \u003Cli\u003E\u003Ca href=\"\u002Fglossary\u002F6065812-webmasters-en\u002F\" target=\"_blank\"\u003ESubmit crawl requests for individual pages\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n \u003Cli\u003EUse a \u003Ca href=\"\u002Fglossary\u002F76329-webmasters-en\u002F\" target=\"_blank\"\u003Esimple, human-readable, and logical URL paths for your pages\u003C\u002Fa\u003E and provide clear and direct internal links within the site.\u003C\u002Fli\u003E\n \u003Cli\u003EIf you break long articles into multiple pages, \u003Ca href=\"\u002Fglossary\u002F1663744-webmasters-en\u002F\" target=\"_blank\"\u003Eindicate the pagination clearly to Google\u003C\u002Fa\u003E.\u003C\u002Fli\u003E\n \u003Cli\u003EIf you use URL parameters on your site for navigation, for instance if you indicate the user's country in a global shopping site, \u003Ca href=\"\u002Fglossary\u002F6080550-webmasters-en\u002F\" target=\"_blank\"\u003Euse the URL parameters tool to tell Google about important parameters\u003C\u002Fa\u003E.\u003C\u002Fli\u003E\n \u003Cli\u003EUse robots.txt wisely: Use robots.txt to indicate to Google which pages you'd prefer Google to know about or crawl first, in order to protect your server load, not as a method to block material from appearing in the Google index.\u003C\u002Fli\u003E\n \u003Cli\u003EUse \u003Ca href=\"\u002Fglossary\u002F189077-webmasters-en\u002F\" target=\"_blank\"\u003Ehreflang\u003C\u002Fa\u003E to point to alternate language pages.\u003C\u002Fli\u003E\n \u003Cli\u003EClearly identify your \u003Ca href=\"\u002Fglossary\u002F139066-webmasters-en\u002F\" target=\"_blank\"\u003Ecanonical page and alternate pages\u003C\u002Fa\u003E.\u003C\u002Fli\u003E\n \u003Cli\u003EView your crawl and index coverage using the \u003Ca href=\"\u002Fglossary\u002F7440203-webmasters-en\u002F\" target=\"_blank\"\u003EIndex Coverage Report\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n \u003C\u002Ful\u003E\n\n \u003Ch3 id=\"2\"\u003EIndexing\u003C\u002Fh3\u003E\n\n \u003Cp\u003EGooglebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as \u003Ccode\u003E\u003Ctitle\u003E\u003C\u002Fcode\u003E tags and alt attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of some rich media files.\u003C\u002Fp\u003E\n\n \u003Cp\u003ENote that Google doesn't crawl pages with a \u003Ca href=\"\u002Fglossary\u002F93710-webmasters-en\u002F\" target=\"_blank\"\u003Enoindex directive\u003C\u002Fa\u003E (heading or tag). However, it must be able to see the directive; if the page his blocked by a \u003Ca href=\"\u002Fglossary\u002F6062608-webmasters-en\u002F\" target=\"_blank\"\u003Erobots.txt file\u003C\u002Fa\u003E, a login page, or other device, it is possible that the page might be indexed even if Google didn't visit it!\u003C\u002Fp\u003E\n\n \u003Ch4\u003EImprove your indexing\u003C\u002Fh4\u003E\n\n \u003Cp\u003EThere are many techniques to improve Google's ability to understand the content of your page:\u003C\u002Fp\u003E\n\n \u003Cul\u003E\n \u003Cli\u003EPrevent Google from crawling or finding pages that you want to hide using \u003Ca href=\"\u002Fglossary\u002F93710-webmasters-en\u002F\" target=\"_blank\"\u003Enoindex\u003C\u002Fa\u003E. Do not \"noindex\" a page that is blocked by robots.txt; if you do so, the noindex won't be seen and the page might still be indexed.\u003C\u002Fli\u003E\n \u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fguides\u002Fintro-structured-data\" target=\"_blank\"\u003EUse structured data\u003C\u002Fa\u003E.\u003C\u002Fli\u003E\n \u003Cli\u003EFollow the \u003Ca href=\"\u002Fglossary\u002F35769-webmasters-en\u002F\" target=\"_blank\"\u003EGoogle Webmaster Guidelines\u003C\u002Fa\u003E.\u003C\u002Fli\u003E\n \u003Cli\u003ERead our \u003Ca href=\"\u002Fglossary\u002F7451184-webmasters-en\u002F\" target=\"_blank\"\u003ESEO guide\u003C\u002Fa\u003E for more tips.\u003C\u002Fli\u003E\n \u003C\u002Ful\u003E\n\n \u003Ch3 id=\"3\"\u003EServing results\u003C\u002Fh3\u003E\n\n \u003Cp\u003EWhen a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, and we always work on improving our algorithm. Google considers the user experience in choosing and ranking results, so be sure that your page \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fspeed\u002F\" target=\"_blank\"\u003Eloads fast\u003C\u002Fa\u003E and is \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fmobile-sites\u002F\" target=\"_blank\"\u003Emobile-friendly\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\n \u003Ch4\u003EImproving your serving\u003C\u002Fh4\u003E\n\n \u003Cul\u003E\n \u003Cli\u003EIf your results are aimed at users in specific locations or languages, you can \u003Ca href=\"\u002Fglossary\u002F182192-webmasters-en\u002F\" target=\"_blank\"\u003Etell Google your preferences\u003C\u002Fa\u003E.\u003C\u002Fli\u003E\n \u003Cli\u003EBe sure that your page \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fspeed\u002F\" target=\"_blank\"\u003Eloads fast\u003C\u002Fa\u003E and is \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fmobile-sites\u002F\" target=\"_blank\"\u003Emobile-friendly\u003C\u002Fa\u003E.\u003C\u002Fli\u003E\n \u003Cli\u003EFollow the \u003Ca href=\"answer.py?answer=35769\" target=\"_blank\"\u003EWebmaster Guidelines\u003C\u002Fa\u003E to avoid common pitfalls and improve your site's ranking.\u003C\u002Fli\u003E\n \u003Cli\u003EConsider \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fguides\u002Fsearch-gallery\" target=\"_blank\"\u003Eimplementing Search result features\u003C\u002Fa\u003E for your site, such as recipe cards or article cards.\u003C\u002Fli\u003E\n \u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fguides\u002Fabout-amp\" target=\"_blank\"\u003EImplement AMP\u003C\u002Fa\u003E for faster loading pages on mobile devices. Some AMP pages are also eligible for additional search features, such as the top stories carousel.\u003C\u002Fli\u003E\n \u003Cli\u003EGoogle's algorithm is constantly being improved; rather than trying to guess the algorithm and design your page for that, work on creating good, fresh content that users want, and following our guidelines.\u003C\u002Fli\u003E\n \u003C\u002Ful\u003E\n \u003C\u002Fdiv\u003E\n\u003C\u002Fdiv\u003E\n\n\u003Ch2\u003EAn even longer version\u003C\u002Fh2\u003E\n\n\u003Cp\u003EYou can find an \u003Ca href=\"https:\u002F\u002Fwww.google.com\u002Fsearch\u002Fhowsearchworks\u002F\" target=\"_blank\"\u003Eeven longer version about how Google Search works here\u003C\u002Fa\u003E (with pictures and video!)\u003C\u002Fp\u003E\n\u003Cp style=\"text-align:right;margin-top:50px;\"\u003E\u003Cspan style=\"font-size: 10pt; color: #808080;\"\u003E\u003Cem\u003E* Nguồn: \u003Ca style=\"color: #808080;\" href=\"https:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fanswer\u002F70897?hl=en\" target=\"_blank\"\u003EGoogle Search Console\u003C\u002Fa\u003E\u003C\u002Fem\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",description:"How does Google work? Here is a short version and a long version.\n\nGoogle gets information from many different sources, including: \n\n\n Web pages,\n User-submitted content such as Google My Business and Maps user submissions,\n Book scanning,\n Publi...",image:b,tags:[],isShowSidebar:a,updatedAt:"2019-11-30T02:50:05.124Z",__typename:"Glossary"},error:b,isLoading:a},historyRefAmounts:{data:[],pagination:{pageRange:c,totalItems:c},isLoading:a,isPaginationLoading:a},info:{data:{phone:U,email:A,facebook:q,messenger:t,address:w,description:x,copyright:M,verifiedWebsiteUrl:P,medalIntro:j,expIntro:j,minWithdrawAmount:V,maxWithdrawAmount:o,logo:{rootLocation:p,__typename:h},linkApp:{android:r,ios:s,__typename:k},footerLinks:[{name:u,page:{slug:v,__typename:e},__typename:f},{name:W,page:{slug:z,__typename:e},__typename:f},{name:n,page:{slug:B,__typename:e},__typename:f},{name:C,page:{slug:D,__typename:e},__typename:f},{name:E,page:{slug:F,__typename:e},__typename:f},{name:G,page:{slug:H,__typename:e},__typename:f},{name:I,page:{slug:J,__typename:e},__typename:f}],notification:{guest:{isShow:a,bgColor:K,content:L,__typename:i},member:{isShow:a,bgColor:N,content:O,__typename:i},__typename:l},certificateTemplates:[{id:Q,rootLocation:R,__typename:h},{id:S,rootLocation:T,__typename:h}],__typename:m},isLoading:a},lesson:{data:{},error:b,isLoading:a},me:{data:b,error:b,isLoading:a},memberships:{data:b,isLoading:a},menu:{data:[],isLoading:a},myBlogPosts:{data:[],pagination:{pageRange:c,totalItems:c},error:b,isLoading:a},myCourses:{data:[],pagination:{pageRange:c,totalItems:c},error:b,isLoading:a},banners:{data:[],isLoading:a},notifications:{data:[],pagination:{pageRange:c,totalItems:c},error:b,isLoading:a,isPaginationLoading:a},page:{data:{},error:b,isLoading:a},practice:{data:b,isLoading:a},practices:{data:[],pagination:{pageRange:c,totalItems:c},error:b,isLoading:a},quiz:{data:{questions:[],userAnswers:{totalQuizzes:c,totalCorrect:c,certification:j,answers:[],isLoading:a}},error:b,answerError:b,generateCertError:b,isLoading:a},recentBlogPosts:{data:[],isLoading:a},refEvent:{data:{},error:b,isLoading:a},refEventResult:{data:[],isLoading:a},refEvents:{data:[],pagination:{pageRange:c,totalItems:c},isLoading:a,isPaginationLoading:a},refsLv1:{data:[],pagination:{pageRange:c,totalItems:c},error:b,isLoading:a,isPaginationLoading:a},refsLv2:{data:[],pagination:{pageRange:c,totalItems:c},error:b,isLoading:a,isPaginationLoading:a},relatedBlogPosts:{data:[],isLoading:a},reviews:{data:[],pagination:{pageRange:c,totalItems:c},isLoading:a,isPaginationLoading:a},sections:{data:[],error:b,isLoading:a},slides:{data:[],isLoading:a},tagsAside:{data:[],isLoading:a},tool:{data:{},error:b,isLoading:a},transactions:{data:[],pagination:{pageRange:c,totalItems:c},error:b,isLoading:a,isPaginationLoading:a},user:{data:{},error:b,isLoading:a},userAnswersQuizzes:{data:[],pagination:{pageRange:c,totalItems:c},isLoading:a,isPaginationLoading:a},userIntroduces:{data:[],error:b,isLoading:a},userTags:{data:[],isLoading:a},withdrawRequests:{data:[],pagination:{pageRange:c,totalItems:c},requestWithdrawError:b,cancelRequestError:b,isLoading:a,isPaginationLoading:a}},serverRendered:g,apollo:{defaultClient:Object.create(null,{"$ROOT_QUERY.info":{writable:true,enumerable:true,value:{phone:U,email:A,facebook:q,messenger:t,address:w,description:x,copyright:M,verifiedWebsiteUrl:P,medalIntro:j,expIntro:j,minWithdrawAmount:V,maxWithdrawAmount:o,logo:{type:d,generated:g,id:"$ROOT_QUERY.info.logo",typename:h},linkApp:{type:d,generated:g,id:"$ROOT_QUERY.info.linkApp",typename:k},footerLinks:[{type:d,generated:g,id:"$ROOT_QUERY.info.footerLinks.0",typename:f},{type:d,generated:g,id:"$ROOT_QUERY.info.footerLinks.1",typename:f},{type:d,generated:g,id:"$ROOT_QUERY.info.footerLinks.2",typename:f},{type:d,generated:g,id:"$ROOT_QUERY.info.footerLinks.3",typename:f},{type:d,generated:g,id:"$ROOT_QUERY.info.footerLinks.4",typename:f},{type:d,generated:g,id:"$ROOT_QUERY.info.footerLinks.5",typename:f},{type:d,generated:g,id:"$ROOT_QUERY.info.footerLinks.6",typename:f}],notification:{type:d,generated:g,id:"$ROOT_QUERY.info.notification",typename:l},certificateTemplates:[{type:d,generated:a,id:"Media:6240889eeec58f3ec34963c1",typename:h},{type:d,generated:a,id:"Media:6240947beec58f3ec34963c4",typename:h}],__typename:m}},"$ROOT_QUERY.info.logo":{writable:true,enumerable:true,value:{rootLocation:p,__typename:h}},"$ROOT_QUERY.info.linkApp":{writable:true,enumerable:true,value:{android:r,ios:s,__typename:k}},"$ROOT_QUERY.info.footerLinks.0":{writable:true,enumerable:true,value:{name:u,page:{type:d,generated:g,id:"$ROOT_QUERY.info.footerLinks.0.page",typename:e},__typename:f}},"$ROOT_QUERY.info.footerLinks.0.page":{writable:true,enumerable:true,value:{slug:v,__typename:e}},"$ROOT_QUERY.info.footerLinks.1":{writable:true,enumerable:true,value:{name:W,page:{type:d,generated:g,id:"$ROOT_QUERY.info.footerLinks.1.page",typename:e},__typename:f}},"$ROOT_QUERY.info.footerLinks.1.page":{writable:true,enumerable:true,value:{slug:z,__typename:e}},"$ROOT_QUERY.info.footerLinks.2":{writable:true,enumerable:true,value:{name:n,page:{type:d,generated:g,id:"$ROOT_QUERY.info.footerLinks.2.page",typename:e},__typename:f}},"$ROOT_QUERY.info.foo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viên: Ngọc Huy",9000000,"https:\u002F\u002Fbrandee-vn.s3-ap-southeast-1.amazonaws.com\u002F2020\u002F3\u002F89a52f20-654e-11ea-8b14-896d0943ea58.png","https:\u002F\u002Ffb.com\u002Fbrandee.edu.vn","https:\u002F\u002Fplay.google.com\u002Fstore\u002Fapps\u002Fdetails?id=edu.brandee","https:\u002F\u002Fapps.apple.com\u002Fapp\u002Fbrandee-h%E1%BB%8Dc-marketing-online\u002Fid1434377762","https:\u002F\u002Fwww.messenger.com\u002Ft\u002Fbrandee.edu.vn","Giới thiệu","brandees-way","02 Thanh Hải, Đà Nẵng | F13 đường Âu Lạc, Huế | 248B Diên Hồng, Quy Nhơn","CÔNG TY TNHH MTV SILINH\r\nMST: 0401708470 Cấp ngày: 01\u002F12\u002F2015 tại Sở Kế hoạch & Đầu tư Thành phố Đà Nẵng\r\nĐại diện: Bà Nguyễn Thị Quỳnh Linh\r\nĐịa chỉ: Số 2 Thanh Hải, P. Thanh Bình, Q. Hải Châu, Tp. Đà Nẵng","How Google Search Works","pham-van-sieng","brandee.edu.vn@gmail.com","luong-ngoc-huy","Chính sách bảo mật","chinh-sach-bao-mat","Điều khoản sử dụng","dieu-khoan-su-dung","Quy chế hoạt động","quy-che-hoat-dong","Chính sách hoàn học phí","chinh-sach-hoan-tra-hoc-phi","#0062ff","\u003Cp\u003E\u003Cspan style=\"color:#ffffff\"\u003EShare TK ChatGPT cho học viên \u003C\u002Fspan\u003E(\u003Ca href=\"https:\u002F\u002Fbrandee.edu.vn\u002Fshare-tai-khoan-chatgpt-cho-hoc-vien-brandee-mien-phi\"\u003Elink\u003C\u002Fa\u003E)\u003C\u002Fp\u003E","Copyright © 2021 Học viện Marketing Brandee","#478708","\u003Cp\u003EMời học viên trải nghiệm ChatGPT-plus(\u003Ca href=\"https:\u002F\u002Fbrandee.edu.vn\u002Fcong-cu\u002Fchatgpt-plus-click-chi-tiet-em-huong-dan-truoc-khi-dung\" target=\"_blank\"\u003E\u003Cspan style=\"color:#3498db\"\u003ELink\u003C\u002Fspan\u003E\u003C\u002Fa\u003E)\u003C\u002Fp\u003E","http:\u002F\u002Fonline.gov.vn\u002FHomePage\u002FCustomWebsiteDisplay.aspx?DocId=33213","6240889eeec58f3ec34963c1","https:\u002F\u002Fbrandee-vn.s3-ap-southeast-1.amazonaws.com\u002F2022\u002F3\u002F21c25530-ade6-11ec-bdae-af47efc5fc3e.jpeg","6240947beec58f3ec34963c4","https:\u002F\u002Fbrandee-vn.s3-ap-southeast-1.amazonaws.com\u002F2022\u002F3\u002F334b25a0-aded-11ec-bdae-af47efc5fc3e.jpeg","0932535927",1000000,"Giảng viên: Siêng Văn"));</script><script src="/_nuxt/20562a269ff74d97b049.js" defer></script><script src="/_nuxt/45fd82513848b4577abb.js" defer></script><script src="/_nuxt/4c8297d10041b13b60cf.js" defer></script><script src="/_nuxt/8a422bcf63b8be5a2dd8.js" defer></script><script src="/_nuxt/d87cf8e3088903655d37.js" defer></script> </body> </html>