You can use Custom Audiences to target your ads to people who are using your app and have taken certain actions, or app events, within your app. You can also create audiences of people who have completed one of several app events of your choice.

For example, say you have a gaming app. You can create a Custom Audience that includes people who have opened your gaming app or achieved a certain level within your app or made a purchase within your app. You could also create a more narrow Custom Audience of people who have both achieved a certain level and made a purchase within your app.

The rules that you set for the Custom Audience that you are basing on your mobile app will vary depending on what type of app it is.

Here are examples of app events that you could use to create your Custom Audience:

• Your app being opened by a user

• A session being completed in your app

• A purchase being completed in your app

Learn more about rules that you can set for your Custom Audience from your mobile app.

* Nguồn: Facebook