1. Click the Demographics sub-tab.
   • Note that all demographics are targeted by default. You only need to edit a demographic if you wish to exclude those users from seeing your ad.
2. Under "Demographics," click the sub-tab of the specific demographic group you want to edit:
   • Age
   • Gender
   • Parental status
   • Household income
3. Add (or exclude) specific demographic groups in the table by changing the status of the dot. A green dot will appear next to the demographic groups that are targeted, and a red dot will appear next to demographic groups that are excluded.

   Note: In some campaigns, you’ll need to click the red +HOUSEHOLD INCOME button to add this targeting.

1. Click the Interests sub-tab.
2. Click +INTERESTS to add in-market audiences and affinity audiences, and then click Save.

1. Click the Remarketing sub-tab.
2. Click +REMARKETING to add the remarketing lists you want, and then click Save.
3.  

1. Click the Placements sub-tab.
2. On the "Managed" sub-tab, click +PLACEMENTS.
3. Add URLs or search for the YouTube placements and Display Network placements you want. Click >> to add, and then click Save.

1. Click the Topics sub-tab.
2. Click +TOPICS to find the topics you want, click >> to add, and then click Save.

1. Click the Keywords sub-tab.
2. Click +KEYWORDS.
3. Enter 1 keyword per line and click either Add keywords to add your entered keywords or click Find related keywords to see more ideas.
4. To add them one by one, click each related keyword. Or, click Bulk add to add all related keywords.
5. Click Save.

If you want to show your video ads to customers in specific countries or regions, who use only certain devices (for example, mobile phones), or who speak a certain language, you'll need to target your ads by geographical location, device, and language. These types of targeting apply at the campaign level.

Note: Your TrueView video campaigns are located with your other campaigns from the "All campaigns" drop-down menu. You can also use this drop-down menu to view only your TrueView campaigns by selecting Video campaigns.

1. Sign in to your AdWords account.
2. Click the Campaigns tab, and then select the video campaign you want to edit.
3. Click the Settings tab, and then click the All settings sub-tab.
4. Under "Locations," click Edit, choose your customers' location, and then click Save.
5. Under "Languages," click Edit and choose your customers' language, and then click Save.
6. Under "Devices," expand Advanced mobile and tablet options, click Edit, and choose the operating systems, device models, and carriers and Wi-Fi options that apply to your customers, and then click Save.

1. Sign in to your AdWords account.
2. Click the Campaigns tab, and then select the video campaign you want to edit.
3. If you want to add an exclusion to a specific ad group, select the ad group you want to edit on the "Ad groups" tab.
4. Click the Video targeting tab.
5. Select the targeting method where you want to make an exclusion, by clicking the sub-tab: Demographics, Interests, Remarketing, Topics, Placements, or Keywords.
6. Follow the steps on that sub-tab, and then click Save.
   • Demographics: Each demographic group has its own sub-tab. Click the green dot next to the demographic group you want to exclude, in the table on each sub-tab.

     A red dot will appear next to demographic groups that you have excluded.

     Keep in mind

     You must have at least 1 demographic group selected on each tab for your campaign to run.

   • Interests, Topics, Keywords, Placements, or Remarketing: Click +EXCLUSIONS, found below the table, and then toggle to a campaign or an ad group, depending on how you want to apply the exclusion. For example, excluding the "News" topic in your campaign will automatically exclude that topic from all ad groups within the campaign.
7. Click Save.