About IF functions
IF functions allow you to insert a specific message in your text ad when a condition is met, and a default text when it does not. This makes your ads tailored to each search and more relevant to potential customers. Unlike ad customizers, IF functions do not use a feed.
How it works
IF functions only work for ads shown on the Search Network. IF functions are parameters that go within braces {like this}. The parameter gets replaced by the text you specify when your ad is triggered by a person’s search. You can include IF functions anywhere in your text ad except for the final URL field.
Supported targets
Target | Attribute | Code | Example |
---|---|---|---|
device |
mobile |
|
{=IF(device=mobile,Quick\, Easy\, Mobile Booking):Best price guarantee} |
audience
|
any valid user list name in your account |
|
{=IF(audience IN(returning visitors, cart abandoners),30%):25%} |
Keep in mind
- Certain special characters need to be escaped inside IF functions by using a backslash (\). An escape is a way of representing a character in the source code, which allows it to be displayed properly.
- Single straight quotes (‘), double straight quotes (‘ ’), single curly quotes(“), and double curly quotes (“ ”) must be escaped if inside a string literal (" ").
- Backslashes (\) must always be escaped.
- A colon (:) should be escaped if it's part of a feed name or attribute name.
- A comma (,) must be escaped if used in unquoted strings.
- Parentheses ( ) must be escaped if used in unquoted user list names.
- If quotes appear in a string surrounded by a different type of quote, they don’t need to be escaped. Example, you can have a single quote in a string if it's surrounded by double quotes (“ ‘ “).
Examples
Tailor your message for mobile users.
Google Ads | Google Search |
---|---|
Headline 1: Kids Basketball Shoes Headline 2: Save 20% on Top Brands Headline 3: Family-Owned Business Description: Get The Best Shoes At The Best Price. |
Mobile Kids Basketball Shoes | Save 20% On Top Brands | Family-Owned Business
Ad www.example.com
Get The Best Shoes At The Best Price. Free Shipping On Mobile Orders!
Desktop Kids Basketball Shoes | Save 20% On Top Brands | Family-Owned Business
Ad www.example.com
Get The Best Shoes At The Best Price. Buy Now!
|
Give cart abandoners an extra incentive to complete the transaction.
Google Ads | Google Search |
---|---|
Headline 1: Kids Basketball Shoes Headline 2: Save Headline 3: Family-Owned Business Description: Get The Best Shoes At The Best Price. Free Shipping. Buy Now! |
Audience = cart abandoners Kids Basketball Shoes | Save 30% On Top Brands | Family-Owned Business
Ad www.example.com
Get The Best Shoes At The Best Price. Buy Now!
Other audiences Kids Basketball Shoes | Save 20% On Top Brands | Family-Owned Business
Ad www.example.com
Get The Best Shoes At The Best Price. Buy Now!
|
Related links
* Nguồn: Google