Just like how standard ads and remarketing lists require review, the products in your dynamic remarketing feed must be reviewed before your dynamic remarketing ads can start showing. Dynamic remarketing doesn't allow products that violate the personalized advertising policy.

Before you begin

In addition to having an active global site tag and dynamic remarketing event snippet, your campaign must be active with at least one approved ad before policy review will complete. Although your ads won't run until your products are approved, you can still enable them beforehand so that they start showing as soon as the review is complete. 

Check the approval status of a product review

You can check the status of product reviews and how many products are approved to run in which places through the Account Setup Health Dashboard. Here's how:

1. Sign in to AdWords
2. Click the Campaigns tab.
3. In the table, click on your dynamic remarketing campaign. 
4. Above the table and to the right, click the Display Network tab. 
5. Click the Summary tab.
6. On the right side of the screen, click the link for "issues". 
7. Under "Account setup", you can see the status of the different components of your dynamic remarketing set up, along with potential issues, and the steps to fix them. Learn more about checking account set up

 

For all other non-retail business types

For non-retail business types, you can find feed information in the "Business Data" section of your AdWords account. 

1. Sign in to AdWords.
2. At the bottom of the left-hand side bar, click Shared Library. 
3. Click Business Data.
4. Click on your Dynamic display ad feed.
5. Check the "Policy details" column. This column will show if a product is under review, approved, or disapproved. 
6. Click the links in the column to learn more about why an item was marked disapproved.

Common issues on Policy Status for Feed items in Display Business Data Feeds

Make sure that nothing is blocking your feed item's review in the Google Ads Business Data.

Pending Review

Items can be in pending review state for the following reasons:

1. Campaign is not active: To start the data feed policy review, your dynamic remarketing campaign must have:
   • An active account with correct billing information
   • An active ad group
   • Dynamic ads enabled.
   • An active feed linked to the campaign
2. This is a new feed: It can take up to 4 business days (or longer depending on site traffic) for the policy review to complete.
3. Items are not receiving sufficient views: Make sure that the global site tag and event snippet are implemented correctly.  Learn more about remarketing tag validations and alerts. Keep in mind:
   • Products with a high number of visits recorded by the Google Ads tag will be reviewed first, therefore products with low traffic may take longer to be reviewed.
   • Products with no hits won't be reviewed at all.

Disapproved feed items

For more information on how your product could be disapproved, check the Dynamic display ad requirements page.
 

For "Retail" business type only

Information on your feeds is contained in your Merchant Center account. Learn more About dynamic remarketing for retail 

1. Sign in to your Merchant Center account. 
2. From the three-dot menu, click Merchant Center programs.
3. Click on the Dynamic remarketing card and select Get started. 
4. From the navigation panel, click Home.
5. In the "Display products overview" card, you can review your product statuses.
6. If your products have been disapproved, click Go to Diagnostics to view the reasons why.

Policy review for feed updates

When you're making changes to the products in your feed, keep in mind that certain changes will trigger a new policy review for that product. If you update any of the following attributes, the products will go through review again: 

For retailers using Merchant Center:

• Title
• Description
• Image
• Landing page url

Other business types using Business Data:

• Image
• Final url
• Tracking url template
• Custom params

Changes to any other attribute will not trigger a new policy review.

Common product review issues

Ads Awaiting Review

Disapproved ads

Disapproved feeds

* Nguồn: Google