A seamless end-to-end mobile shopping experience is essential for capturing mobile shoppers. When your customers click on a Shopping ad, they expect to find relevant information and an easy checkout process. The single greatest impact you have on shaping your customer’s mobile shopping experience is through your product landing pages. Follow these top tips for optimizing your landing page experience for mobile. For a more comprehensive guide, check out the 25 design principles for retail mobile sites or apps.

Use mobile-optimized landing pages or responsive design

• Use the Mobile-Friendly Test to identify opportunities for improving your product landing pages on mobile. Test your landing page with the Mobile-Friendly Test.
• If your website doesn’t have responsive design, provide mobile-optimized versions of your product landing pages in the mobile_link attribute of your product data.
• Check out other retailers’ mobile sites for ideas on how to make your own landing pages better.

Taking these measures will ensure that your website is always configured and displayed in the best format to create a better mobile shopping experience.

Decrease page loading times

Users will bounce from a website if it takes too long to load. You may be losing valuable mobile shoppers and potentially harming your brand. Page speed is an essential part of shaping your customers’ mobile shopping experience.

• Use the PageSpeed Insights tool to analyze your landing pages for opportunities to decrease your page loading times. Learn how to improve your page speed.

Remove popups or other interstitials

Shoppers will grow frustrated if they come across popups, registration requirements, or other interstitials before they can continue onto your product landing page.

• Avoid using popups or other interstitials. Give shoppers the information they’re looking for right away. Read more about helping users access your content on mobile.
• Your product image, title, description and pre-selected variant should match between your Shopping ad and product landing page. Being consistent and relevant before and after a click will create a smooth experience for your customers.

Reduce buying friction

Mobile devices are no longer just a research tool for shoppers. Consumers are growing more comfortable making purchases straight from their smartphones. When your customers are ready to buy, make sure you’re there to seal the deal with a quick and simple transaction experience.

• Offer the option to check out as a guest and encourage registrations with tangible benefits.
• Provide a one-click purchasing process with autofill fields for your mobile shoppers. Make it easy for your customers to complete their purchase.
• Embrace third-party tools and services if you’re short on resources to accelerate your mobile checkout flow, like Android Pay.

Every step you take to improve your transaction process will boost your customers’ mobile shopping experience and increase your mobile conversion rates. Get more best practices for checkout and payments.

* Nguồn: Google