3-second video views

30/11/2019
The number of times that your video was played for at least three seconds, or for nearly its total length if it's shorter than three seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

How it's calculated

The metric counts the number of times that your video played for three seconds or for 97% of its total length if it's shorter than three seconds. Time spent replaying the video for a single impression won't be included.

For example:

  • If someone plays a 2-second video for 1.94 seconds or a 3-second video for 2.91 seconds, that counts as a 3-second video view.
  • If someone plays a 3-second video for two seconds, then rewinds and watches the first two seconds again, this will not count as a 3-second video view, because replays are not included.

* Nguồn: Facebook