A Custom Audience is an ad targeting option that lets you find people who already know your business on Facebook.

You can use sources such as customer lists, engagement on Facebook, or website or app traffic to create Custom Audiences.

Learn more about the types of Custom Audiences that you can create:

• Custom Audiences from a customer list
• Engagement Custom Audiences
• Website Custom Audiences
• Mobile app Custom Audiences

When you're ready to grow your business, you can use your Custom Audience to create a Lookalike Audience. Lookalike Audiences are lists of people to target with advertising who are similar to (or 'look like') the people currently engaging with your business.

Learn more about Lookalike Audiences.

* Nguồn: Facebook