How it's used

Cost per result indicates how cost-efficiently you achieved the objectives that you set in your ad campaign. You can use it to compare the performance of different campaigns and identify areas of opportunity. This metric can help you determine your bid for future ad sets.

This metric can be affected by many factors, such as your auction bid, target audience, optimisation type, ad creative and messaging, and schedule.

How it's calculated

The metric is calculated as the total amount spent divided by the number of results.

Related metrics

• Results
• Amount spent
• CPM (cost per 1,000 impressions)

Further reading

• How do bid and budget changes affect ad performance?
• How much do Facebook Ads cost?
• What drives the cost per result up and down?