You may notice that your ad results may look different in the post itself, Page Insights and Ads Manager. There are two possible reasons why this might happen:

1. Page Insights and post data include results from both paid and organic reactions to your ad. Results in Ads Manager only include your paid results.
2. Results shown in Ads Manager also include paid results from Instagram, while Page Insights and post results do not include Instagram reactions.

For example, you may boost a post on your Page and see a certain number of reactions. The results for the same post in Ads Manager may have a different number of reactions. That may be because the Ads Manager displays the number of paid reactions that you had on Facebook (or Instagram, if your ad was across both platforms), while the post itself shows both paid and organic reach.

Learn more about post engagement and understanding ad performance.

* Nguồn: Facebook