Delivery Insights is a dashboard that can help you better understand the performance of your ad sets. It shows you metrics about your ad delivery, the dynamics of our ad marketplace and how the two are related to each other.

View Delivery Insights in Ads Manager

If your ad set has been running for at least 5 consecutive days and has at least 500 impressions, Delivery Insights. will become available for that ad set. You can access it in two ways:

1. Ads Manager: If your ad set qualifies, a See Delivery Insights link will appear when you hover over the "Delivery" column at the ad set level. Clicking this link will take you to the Delivery Insights dashboard.
2. Business notification: When a qualifying ad set experiences a performance shift, we'll send you a notification you can click to go to the dashboard.

All Delivery Insights metrics apply at the ad set level (rather than the campaign or ad levels). If you see a metric is down 20%, that means it was down 20% yesterday compared to your average over the last week. This set up helps us make sure we're showing meaningful performance changes, not normal day-to-day fluctuations.

* Nguồn: Facebook