See which sites link to you the most.

To navigate there: Links report > Top linking domains table

This report shows the root domain of sites with the most links to your site, sorted by count of links. Sites are shown by their root domain, with any subdomain omitted (so www.example.com would show as example.com).

Select a site in the list to see your most linked pages from that site.

If you see a domain listed that is identical to your property, it is because it represents a subdomain that is omitted in the table. For example, if a link comes from m.example.com, the table entry will be example.com.

Uses for this report

• Confirm that you recognize the sites listed here. If you see any unknown and possibly spammy sites, you might need to ask to be removed or, if all else fails, disavow them to avoid having your ranking harmed by known spammy sites.
• See whether sites that are important to you point to your site. For example, if you have a restaurant website, are you mentioned in food blogs or review sites?

See which of your pages are most linked by other sites. Use this to see if you're getting the recognition that you think you deserve.

To navigate there: Links report > Top target pages table

Select a URL in the list to see the top sites linking to that page. Sites are shown by their root domain, with any subdomain omitted (so www.example.com would show as example.com).

Uses for this report

• Confirm that your most linked pages are the ones that you expect.

See which pages are linked from a given site, sorted by link count.

To navigate there: Links report > Top linking domains table > [domain]

Select a URL in the list to see all links to that page from that site. Sites are shown by their root domain, with any subdomain omitted (so www.example.com would show as example.com).

Uses for this report

• If the linking site is good, see which pages are benefiting from that site.
• If the linking site is spammy, try to get these pages unlinked from this site. For known spam sites, Google typically will ignore the links, but you might want to remove or disavow these links.

See which link text is used in sites that point to your site. Only links from outside your property are counted.

Duplicates are combined, where a duplicate is a case-insensitive exact match. So "Hello world" and "HELLO WORLD" are considered duplicates, but "Hello world" and "Hello worlds" are not considered duplicates.

Links with no text (for example, image links) are shown as "(empty)" in the Link Text column on the report, and as empty rows in the exported data.

To navigate there: Links report > Top anchor text table

Link text is grouped by exact match and sorted by count. Sites are shown by their root domain, with any subdomain omitted (so www.example.com would show as example.com).

Uses for this report:

• Confirm that the link text is what you expect, and not spammy text.
• Confirm that other sites are describing your site accurately. If not, you might need to clarify your site content.

See all links from a specific site to a specific page on your site.

To navigate there: Links report > [domain] > [URL]

Select a URL in the list to see all links to that page from that site. Sites are shown by their root domain, with any subdomain omitted (so www.example.com would show as example.com).

URL on linking page: The table includes the following columns:

• Linking page: The page that has a link to the target page on your site.
• Target URL (if different): If no value is shown, it means that the link URL on the linking page is identical to the URL of the target page. If a value is shown, it means that the link URL on the linking page is different from the URL of the target page. Here are two reasons why the link URL might not be the target page URL:
  • Your site redirects visitors from the link URL to the target URL. For example, your site might redirect users from example.com/old_page to example.com/replacement_page. You can test this by visiting the linking page and clicking this link, and tracking the redirects.
  • Google has decided that the canonical URL for URL on linking page is the target URL. In this case, if you visit the linking page and click the link, you would (probably) reach the actual link URL. However, if you do a Google search for URL on linking page and click the result, you would be redirected you to the (canonical) target URL.

Uses for this report

• Track down how users get from a given site to a given page.

Learn which are the top sites linking to a specific page on your site.

To navigate there: Links report > Top target pages > [URL]

Select a URL in the list to see all links to that page from that site. Sites are shown by their root domain, with any subdomain omitted (so www.example.com would show as example.com).

Uses for this report:

• Learn which sites, or which types of sites, are most interested in a specific page. If these sites are important to you, consider expanding your coverage of those topics on your site.

See which of your pages is linked the most from within your own site.

To navigate there: Links report > Top internally-linked pages table

Select a URL in the list to see which of your other pages link to it.

Uses for this report:

• Confirm that the core site pages (home page, contact page) are properly linked within your site.

See which pages on your site link to a specific page.

To navigate there: Links report > Top internally-linked pages table > [URL]

Select a URL on the page to see which of your other pages link to it.

Uses for this report:

• Clean up the traffic flow within your site by confirming that users can get from page A to page B with the fewest clicks.