About Final URL suffix

30/11/2019

The final URL suffix field allows you to enter parameters that will be attached to the end of your landing page URL in order to track information. A final URL suffix can be applied at different levels.

How to use the final URL suffix

Add a final URL suffix at the account level

  1. Sign into your Google Ads account.
  2. Click on the Settings tab.
  3. Click Account Settings.
  4. Click on “Tracking Template”.
  5. Enter parameters in the “Final URL suffix” field.
  6. Click Save. 

Add a final URL suffix at the campaign level

  1. Sign into your Google Ads account.
  2. Click on the Settings tab.
  3. Click Campaign settings.
  4. Click the pencil icon when it appears in the “Tracking template” column.
  5. Enter the parameters in the “Final URL suffix” field.
  6. Click Save.

Add a final URL suffix at the ad level

  1. Sign into your Google Ads account.
  2. Click on the Ads & extensions tab.
  3. Click Ads.
  4. Hover over any of the ads and click the pencil icon when it appears.
  5. Click Edit.
  6. Expand Ad URL options (advanced).
  7. Enter parameters in the “Final URL suffix” field.

Add a final URL suffix at the ad group, dynamic ads target or keyword level

  1. Sign into your Google Ads account.
  2. Click on the Ad groups, dynamic ad targets, or keywords tab.
  3. Click the pencil icon when it appears in the “Tracking template” column.
  4. Enter parameters in the “Final URL suffix” field.
  5. Click Save. 

Add a final URL suffix at the sitelink level

  1. Sign in to your Google Ads account.
  2. Click on the Ads & extensions tab.
  3. Click Extensions.
  4. Click on the “Extension type” link and select Sitelink extension.
  5. Hover over any of the extensions and click the pencil icon when it appears.
  6. Expand Sitelink URL Options (advanced).
  7. Enter the parameters in the “Final URL suffix” field.
  8. Click Save. 

Example

Display URL: example.com
Tracking template: tracker.com/redirect={lpurl}
Final URL suffix: x=y
What happens:

  • With parallel tracking: when someone clicks on your ad, he or she will be directed to https://example.com/?x=y while the tracking is processed in background. Learn more about parallel tracking.
  • With traditional sequential tracking: When someone clicks on this ad, he or she will first be directed to tracker.com/redirect={lpurl} before landing on https://example.com/?x=y.

* Nguồn: Google