You can create a set of Lookalike Audiences to bid differently for audiences that you value differently.

The audiences that you create are non-overlapping, so you don't have to exclude other audiences that are more or less similar. In this example, three audiences are created:

• The most similar audience (0-1%)
• The second most similar audience (1-3%)
• The least similar audience (3-6%)

To create a set of Lookalike Audiences:

1. Go to your Audiences.
2. Click Create Audience > Lookalike Audience.
3. Click Show advanced options.
4. Choose a source and country for your audience.
5. Choose the number of audiences that you want to create.
6. Adjust the sliders to choose how similar you want your audiences to be to your source.
7. Click Confirm.

Tips for getting the most out of your Lookalike Audiences

Once you've created a set of Lookalike Audiences using the advanced options, get the most out of them with this approach:

1. Target the same ads to each of the Lookalike Audiences with initial bids.
2. See how well the ads perform based on revenue per conversion or the lifetime value of the people in each audience.

Note: Generally, Lookalike Audiences that are more similar to their source audience are more valuable. However, this could vary based on quality of the source audience and nature of the target audience.

3. Modify your bids for each audience based on your findings (bid more for more valuable audiences and less for less valuable audiences).

* Nguồn: Facebook