Best practices for aspect ratios

30/11/2019

Try Use text in ad images to ensure that your ad is approved. For complete design recommendations, visit the Facebook Ads Guide.

Different placements and formats require images and videos in different aspect ratios. Learn about aspect ratios supported by placements and our full video requirements.

To ensure that your ad covers as much of the screen as possible to grab attention, you can use different crops on different placements. Learn about asset customisation for placements.

  • For the video carousel format, we recommend 1:1 and consistent ratios for all videos in a carousel.
  • For stories, we recommend 9:16 to capture the full screen as most people hold their phones vertically. You can also use 4:5.
  • For Facebook and Instagram deed, we recommend 4:5. You can also use 1:1.
  • For in-stream, we recommend 16:9 to match the videos that the ad will show in.

* Nguồn: Facebook