Instant Experience view time
30/11/2019
The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including a videos, images product catalogue and more.
How it's calculated
The metric counts average total time spent viewing the Instant Experience that was linked from your ad. It also includes time spent in other Instant Experience units linked from the original Instant Experience.
Related metrics
* Nguồn: Facebook