Instant Experience view percentage

30/11/2019
The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone has interacted with your ad on a mobile device. It may include a series of interactive or multimedia components, including a video, images product catalogue and more.

How it's calculated

The metric calculates the average percentage of the Instant Experience that people saw, based on the number of components viewed. It counts the views of the Instant Experience that opened from your ad, but not views of other Instant Experiences that were linked from the original.

* Nguồn: Facebook