When low-cost airlines began growing their presence in the airline industry, the concept of "unbundling" services became more popular, where airlines would sell a base fare and charge for additional services such as luggage fees, seat selection, early check-in, seat upgrades and more.

The flight upsell feature can help you capture this ancillary revenue, by targeting people who have already purchased a flight by referencing the specific flight that was purchased. For example, using this feature, you can target people who have purchased a flight in the last 30 days, and choose to show an ad to "Fly in comfort by upgrading your seat to [flight.destination_airport] for as low as £29."

Bear in mind that if someone has purchased multiple flights within the retention period specified, the most recently purchased flight will be displayed.

Setup

Note: If you are a developer, we recommend using Facebook's API documentation.

1. After entering into the dynamic ads for travel (flights) ad creation flow, you will see an upsell toggle beneath the event source group selection. Toggle it on.

2. After you toggle on the upsell feature, you can specify the purchase retention window along with the booking window. For instance, you can select to show upsell ads to anybody who has purchased within the last 60 days with a booking window of seven days (meaning that starting seven days before the customer's flight, they will enter into the upsell audience).

3. After defining the appropriate targeting criteria, click the Save Audience button. Note: you must save the audience before proceeding to the next step, otherwise the targeting settings will not be applied.
4. When defining the creative, select the checkbox to Show items related to a purchase the viewer has made. This selection is required in order for the appropriate creative (related to the last purchased flight) to be shown in the ad.

5. Finish completing the rest of your ad, including selecting a call-to-action button, and click Show advanced options if you'd like to add URL parameters. When you've finished building out your ad, click Place Order.

* Nguồn: Facebook