The Get More Website Purchases objective is a business Page promotion that optimises for online sales. When you use this objective, you can reach likely customers, as well as track your online sales and revenue.

Note: You must have a pixel installed to use this objective and reach likely customers. Learn how to set up your Facebook pixel. If your website runs on a third-party integration, then you can set up your pixel without having to edit any of your website's code. Learn how to set up with a partner integration.

When should I use Get More Website Purchases

Get More Website Purchases optimises for online sales by reaching an audience of likely customers. The objective uses data from your pixel to recommend an audience of your website visitors – who have taken actions such as viewing products and purchasing – plus people who are similar to your website visitors.

Note: If you don't have a pixel, the Get More Website Visitors objective is recommended for your business. This objective focuses on reaching a general audience of people for your website and can help with brand awareness.

Features of Get More Website Purchases

Audience

To help you get more sales, you'll see a recommended audience called Website Visitors and Lookalike Audiences. This audience reaches people who have already shown interest in your business, plus people who are similar to (or "look like") them. This Lookalike Audience shares common qualities (e.g. demographic information or interests) with people who visit your site.

Budget

You'll see a recommended budget that allows your ads enough time to show ads to the right people.

Automatic optimisation

The objective will reach people most likely to take an action and prompt a conversion event such as add-to-cart or purchase. The objective optimises for the action that makes sense based on:

• The amount of traffic to your website
• How much data this gives Facebook to optimise well towards that action

For example: If your website has less traffic, the objective will optimise for an audience to "view content" rather than "purchase" in order to ultimately help get more sales.

View sales and revenue

In the Promotions tab on your business Page, you'll see sales and revenue that resulted from your Facebook ads.

Learn how to create a Get More Website Purchases promotion.

* Nguồn: Facebook