The Get More Website Purchases objective is a business Page promotion that optimises for online sales. When you use this objective, you can reach likely customers, as well as track your online sales and revenue.

What you'll need

1. A published Facebook business Page (in order to manage your Page, it must be connected to your personal account).
2. A website URL to use in your promotion.
3. An installed Facebook pixel.
4. A role on the Facebook Page that allows you to advertise. You'll need to be an admin, editor, moderator or advertiser to advertise on the Page. If you don't think that you have the right role, contact the admin of the Page and request access. Learn more about Page roles.

Use the Get More Website Purchases objective

1. Go to the Page associated with the website that you want to drive traffic to.
2. Click Promote.
3. Click Get more website purchases.
4. Fill in the details about your promotion. We'll automatically pull text and images to help you create your ad, but you can make any changes you want before you publish.
5. Click Promote.

Learn more about the Get More Website Purchases objective and other ways to create ads from your business Page on Facebook.

* Nguồn: Facebook