Facebook and TV work better together than TV alone in delivering brand results.

In an ideal world, there would be time to create original videos for TV and mobile; but of course, that isn't always possible.

Following these five tips, you can tweak your TV ad to make it easier to consume on mobile. This is just a guide; nothing substitutes experimentation with a brand lift study to learn which videos resonate best with your audience.

Brand and message

• Add your logo so that, even on the thumbnail, browsers understand who you are
• If possible, introduce your brand to the story up front

Typography and captions

• Add subtitles, as not everyone on mobile browses with sound on
• Instead of a voiceover, consider integrating your messaging into the content with dynamic text and graphics

Crops and ratios

• Build vertical videos to avoid display issues (see some creative vertical video ideas here)
• Experiment with aspect ratios across placements (full requirements here) as well as split screens or grids

Duration

• Trim it; the majority of your videos for people on the go in News Feed should be 15 seconds or less
• If you can, condense the story

Story arcs

• Can you reframe the story to bring out the key message sooner?
• Experiment with approaches beyond a traditional story arc by playing with speed, rhythm and order

Read more:

• Optimising video content for mobile
• Creative Hub: Bring your ideas to life on mobile
• Super Bock success story

* Nguồn: Facebook