Post reactions
30/11/2019
The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry.
How it's used
Post reactions indicate that your ads are relevant to your target audience, which helps your ads perform better. When people react to a post, they automatically start following further reactions and comments, which can engage them in an ongoing conversation on your business Page. It's important to measure how your ads help to influence these reactions.
How it's calculated
The post reactions metric counts all reactions that people had to your ads whilst they were running.
Related metrics
Further reading
* Nguồn: Facebook