An ongoing promotion is a type of ad you create from your Page that runs continuously, unless you decide to pause or stop it.

When you create an ongoing promotion:

• Your ongoing promotion will be reviewed, and you'll get a notification once your promotion is approved.
• You'll be able to view and manage your ongoing promotion when you go to the Promotions tab on your Page or by clicking the manage promotions link below the blue Promote button on your Page.
• You'll be able to edit, pause or cancel your ongoing promotion at any time.

Features of an ongoing promotion:

• Choose your own daily budget: You can choose your own daily budget or select a recommended daily budget when you create your ad. Bear in mind that the minimum amount you can spend per day on your ongoing promotion may vary based on the type of ongoing promotion that you create. If the budget you select is too low, you'll be prompted to select a different budget.
• Include images from your Page: These promotions use pre-selected images from your Page that have had strong engagement as compared to other images on your Page. Bear in mind that if your Page doesn't have many images added, you may see fewer or no pre-selected images when you create your ad. If this is the case, you can upload images to use in your ads.
• Updates provided to help you improve: You'll be eligible to receive emails and notifications with suggestions about when to update your ad images to improve performance.

After your promotion starts running and collecting results, you'll get emails recommending that you update your ongoing promotion with suggested images. You can run multiple ongoing promotions from your Page, and each ongoing promotion may contain up to six ads. You can edit your ongoing promotion's details and budget, or cancel your ongoing promotion at any time.

Learn more about the differences between ongoing promotions and promotions that don't run continuously.

* Nguồn: Facebook