Differences between ongoing promotions and promotions that don't run continuously
30/11/2019
Ongoing promotions
An ongoing promotion is a type of promotion that allows you to run ads continuously from your Page. Ongoing promotions use a set average daily budget and use pre-selected, popular images from your Page.
With an ongoing promotion:
- You choose an average daily budget based on the amount that you want to spend. Bear in mind that the minimum amount you can spend per day on your ongoing promotion may vary based on the type of ongoing promotion that you create. If the budget you select is too low, you'll be prompted to select a different budget.
- We'll periodically email and recommend that you update the images used in your ongoing promotions so that you keep your promotions fresh for your audiences.
- You can run multiple ongoing promotions from your Page, and each ongoing promotion may include up to six ads.
- You can edit your ongoing promotion's details and budget, or cancel your ongoing promotion at any time.
Promotions that don't run continuously
Promotions that don't run continuously are promotions you create from your Page that have a set duration (e.g. a set date for when the promotion will automatically turn off).
If you'd like to run or learn more about promotions that include set durations, take a look at the options below for some of the available ad types.
Features of promotions that don't run continuously include:
- You set a daily or lifetime budget and an end date for your promotion.
- Each promotion runs with a custom budget, audience and end date of your choice. Once your promotion reaches that end date, it stops running.
- You can run as many of these types of promotions from your Page as you'd like.
* Nguồn: Facebook