Create an ongoing ad

30/11/2019

An ongoing ad is a type of ad you create from your Page that runs continuously, unless you decide to pause or stop it. You'll start with a quiz to identify your goals and receive a customised recommendation about the type of ongoing ad you should create.

Below, we'll provide instructions for each ad type that you may encounter.

Create an ongoing ad to get people to visit your website
  1. Go to your business Page.
  2. Click the Promote button on the left-hand side of your Page.
  3. Click Create another ongoing ad.
  4. Choose Get people to visit your website and click Get Started.
  5. You can create up to six versions of your ongoing ad by selecting six images. Each version can have a different image, headline, text and call-to-action button. If you want to use the same content across all of your ads, select the Use this in all ads option.
  6. Confirm the URL for your website. We'll suggest one based on your Page details. Click Next.
  7. Set your ad's audience and target location. A pre-selected location will be set based on your Page's information, but you can manually update audience details. Click Next.
  8. Review your ad's details and choose an average daily budget.
  9. Click Start promotion.

You'll get emails recommending that you update your ongoing ads with suggested images and audiences after your ad starts running and collecting insights. You can also pause or cancel your ad at any time.

Create an ongoing ad to raise awareness in your local community
  1. Go to your business Page.
  2. Click the Promote button on the left-hand side of your Page.
  3. Click Create another ongoing ad.
  4. Choose Raise awareness in your local community and click Get Started.
  5. Set your ad's audience and target location. A pre-selected location will be set based on your Page's information, but you can manually update audience details. Click Next.
  6. You can create up to six versions of your ongoing ad by selecting six images. Each version can have a different image, headline and text. If you want to use the same content across all of your ads, select the Use this in all ads option.
  7. Click Next.
  8. Review your ad's details and choose an average daily budget.
  9. Click Start promotion.

You'll get emails recommending that you update your ongoing ads with suggested images and audiences after your ad starts running and collecting insights. You can also pause or cancel your ad at any time.

Create an ongoing ad to get more contacts

Note: Before creating an ongoing ad to get more customer contacts, please review the policies associated with this ad.

  1. Go to your business Page.
  2. Click the Promote button on the left-hand side of your Page.
  3. Click Create another ongoing ad.
  4. Choose Get more customer contacts and click Get Started.
  5. Under Customer info, you'll see that Email and Full name are ticked. You can click Show more options if you want to ask for more information. Bear in mind that you can also use this section to create custom questions by clicking + Add short answer question.
  6. Fill in the rest of the details of your ad and click Next.
  7. You can create up to six versions of your ongoing ad by selecting six images. Each version can have a different image, headline and text. If you want to use the same content across all of your ads, select the Use this in all ads option.
  8. Click Next.
  9. Set your ad's audience and target location. A pre-selected location will be set based on your Page's information, but you can manually update audience details. Click Next.
  10. Review your ad's details and choose an average daily budget.
  11. Click Start promotion.

You'll get emails recommending that you update your ongoing ads with suggested images and audiences after your ad starts running and collecting insights. You can also pause or cancel your ad at any time.

Create an ongoing ad to get people to make a purchase
  1. Go to your business Page.
  2. Click the Promote button on the left-hand side of your Page.
  3. Click Create another ongoing ad.
  4. Choose Get people to make a purchase and click Get Started.
  5. Set your ad's audience and target location. We recommend selecting Website visitors and Lookalike Audiences, but you can manually update audience details. Click Next.
  6. You can create up to six versions of your ongoing ad by selecting six images. Each version can have a different image, headline, text and call-to-action button. If you want to use the same content across all of your ads, select the Use this in all ads option.
  7. Confirm the URL for your website. We'll suggest one based on your Page details. Click Next.
  8. Select how your ads appear to people who have visited your website but haven't made a recent purchase. Click Next.
  9. Review your ad's details and choose an average daily budget.
  10. Click Start promotion.

You'll get emails recommending that you update your ongoing ads with suggested images and audiences after your ad starts running and collecting insights. You can also pause or cancel your ad at any time.

* Nguồn: Facebook