How it's used

Touchpoints give you a measure of how many times people interacted with your ads in any way. If your goal is to generate traffic, consider clicks or visits. If your goal is reach, consider impressions.

How it's calculated

This metric is calculated as the sum of available interactions including impressions, clicks and visits that happened before a conversion based on data received from your tracking connections, pixel, app or offline event set.

Impressions and clicks are reported for ad platforms that you've set up tracking connections for, and are automatically reported for Facebook and Facebook-owned platforms.

Related metrics

• Clicks
• Impressions

Further reading

• About attribution
• About attribution models
• Analysing attribution results