Clicks
The number of times that an ad was clicked based on data received from an ad platform.
How it's used
Clicks give you a measure of how much traffic your ad generates. If your goal is to generate traffic, then you should consider click-through rate to see how efficiently your ads drive traffic to websites and other destinations. If your goal is to generate conversions, consider conversions and click conversion rate to understand how efficiently clicks on your ads drive conversions.
How it's calculated
A click is calculated as the number of times your ad was clicked based on data received from an ad platform that served the ad.
Clicks are only reported for ad platforms that you've set up click tags for. Clicks for Facebook and Facebook-owned platforms are reported automatically.
All clicks are classified as paid touchpoints.
Related metrics
* Nguồn: Facebook