Create an ad using asset customisation for placements

To create an ad:

1. Go to Ads Manager.
2. Click + Create.
3. Choose your objective at the Campaign level and then click Continue.
4. Choose your audience.
5. Select Edit placements in the Placements section.

6. Click Select all placements that support asset customisation.

   Untick the box next to any placements you want to exclude.

7. Choose your budget and schedule, then click Continue.
8. Select the Facebook Page and Instagram account representing your ad, at the ad level.

9. Choose Single image or Single video as your ad format.

   For single image ads:

   • Upload your first image in the Images section. This image will appear on Facebook feeds.
   • Click Use a different image, then choose a placement that you want to upload a different image for from the drop-down menu. Continue for all the placements you want to upload different content for.
   • Click to crop your uploaded images.

   For slideshow or single video ads:

   • Upload your first video or slideshow. This will appear on Facebook feeds. You can crop this video by clicking .
   • Click Use a different video, then choose a placement that you want to upload a different video or slideshow for from the drop-down menu. Continue for all the placements you want to upload different content for.
10. Finish creating, reviewing and purchasing your campaign.

Your ad will run showing different images/videos to people on different placements.

To speed up bulk ad creation in the future, you might choose to export a CSV template of your ad. Learn how to import or export ads

* Nguồn: Facebook