About offline conversions

Facebook's offline conversion measurement solution helps you understand which offline events, such as purchases in your shop or orders over the phone, happened as a result of your Facebook ads. By attributing offline event data from your customer system to people who saw and clicked on your Facebook ads, you can better understand the effectiveness of your ad campaigns and return on your advertising spend. You can then make optimisation decisions to drive more offline events.

Set up offline conversions with a partner integration

Facebook is building strategic partnerships to help you easily use your point of sale (PoS), customer relationship management (CRM) or other customer system directly with our offline conversion measurement solution. If you use one of these systems, you can easily enable the upload of offline event data to Facebook on a regular cadence and minimise manual tasks and additional development work.

Note: If you do not use one of these partner integrations, you can upload offline event data directly to Facebook via the offline conversions API. You can also upload your offline event data from the Offline events page in Business Manager.

Partner documentation

To connect with a partner integration, follow the links to partner documentation below (if available) or contact the partner for integration setup.

Point of sale

Point of sale providers give retailers a complete solution for accepting payments and managing their business. Their integrations with offline conversions let you see how your Facebook ads are driving in-store purchases.

Digital receipts and loyalty

Digital receipt providers let retail merchants send their customers email receipts instead of printed receipts, and enable targeted offers and re-marketing opportunities. Loyalty solution providers help retailers nurture their repeat customer base and gain insight into their best customers. These partners can enable offline conversions for retail, restaurant and other clients.

Call centre technology

Call centre technology providers can give you a complete view of how your Facebook ads are driving call centre phone calls and sales. Gain a deeper understanding of your customers with the highest propensity to call, and build Custom Audiences and Lookalike Audiences for targeting.

CRM and marketing software

CRM and marketing automation systems are the databases of records for your first-party customer data and campaign data. Offline conversions give visibility into how your Facebook ads are driving sales pipeline stage movement.

Integration platforms

Integration platforms provide an integration layer to connect the customer systems you use (CRM, email marketing etc.) with many other systems, APIs and tools. Their integrations can unlock thousands of systems and enable them for Facebook offline conversions.

Data partners

Data partners can help you onboard your first-party data and manage data delivery to Facebook.

Facebook Marketing Partners

Facebook Marketing Partners help you scale and optimise your Facebook ad campaigns. For offline conversions, FMPs can facilitate data uploads, set up and manage ad campaigns, and provide value-added reporting and insights.