If you have a lifetime budget, you can schedule your ad set to run on a specific day and at a specific time. When you schedule your ad set, your ad set must run for at least hour.

Before you begin

• Use Page Insights to understand when your audience is most active on Facebook.
• Design your ads based on the time of day or the day of the week you choose. For example, if your ad set runs from 8 am to 10 am, you may want your ad to use media associated with mornings.
• Your ad appears in your audience's time zone. If you want to understand how people are responding in each time zone, create a separate campaign for each time zone.

Schedule ad sets in Ads Manager

1. Create a new ad set or edit an existing ad set.
2. At the ad set level, scroll to the Budget & Schedule section.
3. Next to Budget, click the drop-down menu and choose Lifetime Budget for your ad set.
4. Next to Ad scheduling, choose Run ads on a schedule.
5. Choose the blocks of time when you want your ad set to run.
6. If you are in guided creation, click Continue. Your ad set is scheduled.
7. If you are in quick creation, click Close to save a draft of your ad set or click Publish to publish your ad. Your ad set is scheduled.

* Nguồn: Facebook