Edit campaigns, ad sets or ads

30/11/2019

You can make some changes to active campaigns, ad sets or ads. You can make the following edits without creating an entirely new campaign:

  • Change your audience
  • Change your budget & schedule
  • Change your optimisation & delivery choices
  • Change your placements
  • Change your ad creative
You cannot change your campaign objective or video ad without creating a new ad.

Editing campaigns

You can edit your campaign name and apply a campaign spending limit when editing at the campaign level.

  1. Click the Campaigns tab.
  2. Tick the checkboxes next to each campaign that you want to edit.
  3. Click Edit or and a side panel will open where you can make edits to your campaign name or apply a spending limit.

To publish the changes, just click Publish. To save the changes and publish later, click Close. Learn more about saving changes in the updated Ads Manager.

Editing ad sets

At the ad set level, you can edit your ad set name, audience, budget, schedule and delivery choices.

  1. Click the Ad sets tab.
  2. Tick the boxes next to each ad set you want to edit.
  3. Click Edit or and a side panel will open where you can make edits.

You can then edit:

  • Ad set name: Create a name for your ad sets or rename the ad sets.
  • Budget & schedule : Click Adjust budget to edit your ad set budget by either a dollar amount or a percentage. You can also change the ad scheduling to make your ads run all the time or run ads on a schedule (for lifetime budgets only). If you select multiple ad sets with a mixture of daily and lifetime budgets, you won't be able to adjust them.
  • Audience: Make changes to your audience targeting (such as age, gender and location demographics). If you select multiple ad sets with different saved audiences, editing the audiences creates a new audience.
  • Optimisation and delivery: Change what you're optimising for or your bidding strategy.

To publish the changes, just click Publish. To save the changes and publish later, click Close. Learn more about saving changes in the updated Ads Manager.

Edit ads

At the ad level, you can edit your ad creative including the headline, text, image and call to action.

  1. Click the Ads tab
  2. Tick the checkboxes next to each ad that you want to edit.
  3. Click Edit or and a side panel will open where you can make edits.

To publish the changes, just click Publish. To save the changes and publish later, click Close. Learn more about saving changes in the updated Ads Manager.

Likes, comments and shares after editing ads

When you edit your ad, you don't have to worry about losing engagement (likes, comments and shares) from before your ad was edited, unless:

  • You're changing photos, videos or both
  • Your ad is a dynamic ad
  • You use an ad post in multiple ads, such as re-promoted ads
  • The ad post was published or was scheduled to be published
Once you edit an ad, the new ad's post and the original post share engagement. This means that once you edit an ad you cannot:

  • Publish or schedule to publish the original ad post
  • Reuse or boost the original ad post
  • View the original ad post on "Ads posts" in the "Page post" section of Power Editor
If you delete the original ad post, then all the engagement on that post is also deleted. If you publish or schedule to publish the new ad post, then the new post will not show results for the previous post. Publishing the new post will reset your engagement results.

Related topics

* Nguồn: Facebook