Metrics to watch:

When you create a promotion from your Page to get customer contacts, getting leads should be your primary goal.

View results:

After your ad has run for a while, or after it's complete, you can view insights on how it performed and see the total number of leads that you received.

1. Go to your Page.
2. Click Manage promotions below the blue Boost Post button.
3. Find the post you want to edit, and click View results.
4. In the Overview section, you'll be able to see the number of people you've reached and the total number of leads your ad has received.

Download your leads:

Downloading your leads will allow you to see all of your leads in one place and save them for future use. If you don't want to download your leads regularly, consider using a CRM.

1. Go to your Page.
2. Click Manage promotions below the blue Boost Post button.
3. Find the post you want to edit, and click View results.
4. In the Overview section, scroll down and click Leads.
5. You should see a list of all of the leads that you've received so far. To download your leads, click the Download leads drop-down menu.
6. Within this menu, you'll see several options, including:
• Download new leads: This option will allow you to download any new leads you've received since you last downloaded your leads. Leads will be available via a CSV file.
• Download by date range: This option will allow you to download leads you received over a specific date range. Leads will be available via a CSV file.
• Connect your CRM: Many advertisers choose to connect to a Customer Relationship Manager (CRM) so that they can view and manage their leads automatically and in real time. If you use a CRM and want to avoid downloading your leads manually, this might be the right option for you. Learn more about the benefits of using a CRM.

After downloading your leads, it's recommended that you save them. Leads will be available for download for up to 90 days from the time they are submitted by a user. We don't make them available for download after this period due to both security and storage considerations. We believe the 90-day window is long enough to cover most use cases, and holding them any longer would not be beneficial since the customer interest would have tapered off.

* Nguồn: Facebook