Creative Hub glossary
30/11/2019
Here are common terms you might encounter using Creative Hub.
- Ad accounts are sub-categories within a Business Manager account. For example, you might have a Business Manager account for your marketing agency and ad accounts for all the clients you're working for.
- Ads Manager is the website where you run Facebook, Instagram, Audience Network and Messenger ads. Creative Hub is separate to Ads Manager, so you need to create an import link to move Creative Hub mockups into Ads Manager.
- Business Manager accounts uniquely identify businesses on Facebook. Anyone can use Creative Hub with their personal Facebook account, but there are some professional features that you can only access when you use Creative Hub with a Business Manager account.
- An import link is a link you can use to import your mockup into Ads Manager, so you or your colleagues/clients can buy it.
- A mockup is a design for a Facebook, Instagram or Audience Network ad developed in Creative Hub. To turn this mockup into an ad, you must create an import link.
- A preview is a link that lets you and your team see how your ads display on desktop or mobile. It's not the same as an import link, which allows you to run your mockup as an ad in Ads Manager.
A project is a group of one or more mockups which people in your organisation can collaborate on.
* Nguồn: Facebook