Benefits of Page Stories
What's a story?
Similar to Instagram Stories, Page Stories allows you to share content that represents your brand or business directly from your mobile device. While there are some differences, Page Stories is a way to engage your audience in a more frequent, authentic and casual way to develop deeper connections.
Stories let you share pictures and short video segments that bring your audience on a journey from start to finish for anything you might be working on or experiencing. This shares with your followers a meaningful look at your business.
Page Stories appears at the top of News Feed in a highly visible area. Users can also view your Page story by tapping on your mobile page's profile picture.
Benefits of Stories
Share more often: It's common for businesses to assess how frequently they should post to their Page. If you've already shared content to your Page or are currently running a Page ad, creating a Page story can help you become more active and engaging with your audience by providing a different type of media to enjoy and connect with.
- Humanise your business: You'll want your Page to come across as friendly and accessible, and stories can help people get to know you and your business better. Stories allow you to share more personal and relatable content because stories often include the fun, fleeting moments that bind everyone together.
- Reach people consistently: When anyone in your audience misses a post, when they log in to Facebook, your story will be visible to them at the top of their News Feed. It's a great way to re-engage a passive audience and bring updates to your entire audience in a dynamic way. You'll be able to see the number of people that watch your Stories at any point while it's live.
How do I use Facebook Stories?
- With the Facebook camera: You can take a photo or video in the moment or upload one from your camera roll and add any of the hundreds of creative effects, such as frames, masks and stickers, to personalise your photos and videos.
- Cross-share from Instagram: If you use Instagram Stories, you can crosspost the Stories you're creating on Instagram to share and connect with your Facebook community.
View the steps to share a photo or video to your Page's story.
Note: You must be an admin of a Page to create and post a story. Story creation and management isn't available in the Pages Manager app at this time, but can be accessed by going to your Page via the Facebook app on your mobile device. Currently, Stories is unavailable to Pages moved into Business Manager.
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* Nguồn: Facebook