Convert from dynamic product ads to dynamic ads for travel

30/11/2019

Dynamic ads for travel are a type of dynamic ad that's optimised for travel inventory. Like dynamic product ads, dynamic ads for travel also use your Facebook pixel or SDK to show ads to people who've already shown interest in your business by taking actions that you care about on your site.

However, dynamic ads for travel offer unique targeting options specific to travel advertisers. If you've run dynamic ads in the past and want to make the switch, learn about the differences in the chart below.

Dynamic ads for travelDynamic product ads
Standard events supported
  • Search
  • ViewContent
  • InitiateCheckout
  • Purchase
  • ViewContent
  • AddToCart
  • Purchase
Lines of business supported
  • Hotel retargeting
  • Flight to hotel cross-sell
  • Flight retargeting
  • Destination retargeting
Hotel retargeting (but only through a workaround)
Dynamic vs static feeds
  • Travel-specific parameters (hotel address, latitude/longitude, star rating etc.)
  • Static feed for basic hotel info + base pricing. Dynamic feed for room rates + availability (can be updated in real time)
  • E-commerce/retail feed ("pattern", "material" and other common field names)
  • One static feed that could take into account updates to ‘base price' and ‘availability' (only available for hotel ads)
Pixel implementation Travel-specific parameters required (check-in/out dates, number of travellers, number of rooms, airport codes etc.) No travel-specific parameters
Recommender algorithm Travel-specific, considers factors such as proximity and hotel-class match E-commerce/retail learned
Travel-specific audience rules (sampling)
  • Dynamic date (booking window) – exclude users with trip dates in the past
  • Specific trip dates
  • Searched with/without dates
  • Number of travellers (with/without kids)
None
Creative/ad unit Dynamic ad Dynamic ad

Make the switch

In order to convert to dynamic ads for travel, you will need to update your catalogue and pixel.

Click below to learn how to make these changes based on what kind of inventory you're trying to advertise.

FLIGHTS

Set up your catalogue

Implement a pixel and/or mobile SDK

HOTELS

Set up your catalogue

Implement a pixel and/or mobile SDK

Learn more about travel ads.

* Nguồn: Facebook