The single image ad format allows you to show one image in up to six ads in a single ad set. Single image ads are useful when you want to capture attention for your brand using an effective image. A single image ad can be used across most placements.

When you create a single image ad or edit an existing single image ad, you can choose a different image for Instagram. This allows you to test how your ad performs across different placements when you use a different image.

Tip: For best results, make sure that your image is high-resolution and contains little-to-no text. You should also make sure your image meets the recommended size. Learn more about designing an effective Facebook ad.

In this article

• Create a single image ad
• Change the image in your ad
• More ways to use images

Create a single image ad

When you create your ad, you'll have the option of adding images at the Ad level. To get there, fill in your ad information at the Campaign and Ad set levels first.

Use ads creation

1. Go to Ads Manager.
2. Start creating your ad. If you're using Ads Manager, click Create ad
3. Choose your objective at the Campaign level, and then click Continue.
4. Choose your audience, placements, budget and schedule at the Ad set level, then click Continue.
5. At the Ad level, select the Facebook Page and Instagram account (optional) representing your ad, and choose Single image as your ad format.
6. In the Images section, use one of the options below to add your image and click Done when you've finished.
• Select Upload Images to upload an image from your desktop.
• Select Image Library if you want to select an image that you've used before.
• Select Stock Images if you'd like to search for professional images to use in your ads.
• Click to make sure your image is the right size for your ad's placement. If Instagram is one of your placements and you want to select a different image for Instagram, click Use a different image for Instagram Feed.
7. In the Text section, enter the text for your ad.
8. Finish your ad. If you're using Ads Manager, click Place Order.

You can also create an image ad mockup that you can share with others before publication by using Creative Hub and publish it later.

Change the image in your ad

Before you begin

• If you have any likes, comments or reactions on your ad, these are reset after you change the image in your ad.
• If you boosted your post, or your campaign objective is post engagement, Page likes, event responses or offer claims under the engagement objective, you can't update the image in your ad. Instead, you should pause or delete your existing ad and then create a new ad.

1. Go to Ads Manager.
2. Click Ads.
3. Click to tick the box next to the ad with the image you want to update.
4. Click Edit.
• To choose a new image, click Change Image.
• To resize the image, click Crop Image.
5. Click to make sure your image is the right size for your ad's placement. If Instagram is one of your placements and you want to select a different image for Instagram, click Use a different image for Instagram Feed.
6. Finish making your changes. If you're using Ads Manager, click Save & Close.

More ad formats that use images

Facebook offers different ad formats you can use to show images in your ads, including:

• Carousel: Create a scrollable set of up to ten images and/or videos, headlines and links, or calls to action in a single ad unit. Learn more about the carousel ad format.
• Slideshow: Create a video-like ad using multiple images, text and sound. Learn more about the slideshow ad format.
• Collection: Combine a video, slideshow or image with product images taken from a product catalogue to show to people browsing Facebook on their mobile devices. Learn more about the collection ad format.
• Instant Experience: Create a mobile-optimised, full-screen experience that can feature a combination of Facebook ad formats – images, videos, text and links. Learn more about the Instant Experience ad format.

* Nguồn: Facebook