Custom platform setup

30/11/2019

Install click and impression tags to your off-Facebook media so that you can get a more complete picture of your conversion path. Then, import mapping data to make your dashboards and reports easy to understand. For example, with cost mapping, you can see return on ad spend (ROAS) and cost metrics.

In Facebook Attribution, go to Settings > Ad platforms to get started. Click Connect Platform to add a new platform. If you don't see the platform that you'd like to add in the list, select Custom platform, then click Choose and follow the steps below.

If you'd like to set up a preconfigured platform, you can reference the full instructions in our corresponding guides.

Install dynamic tags

Note: Exact step-by-step instructions will vary between platforms.

In most cases, you'll need to install dynamic tags at the highest level to automatically capture click and impression data for all of your campaigns. If you choose to track individual campaigns, you'll need to install the tags manually on each new campaign.

  1. Log in to your ad platform.
  2. Go to the section of the platform where tags are managed. You can usually find this under Settings, URLs or Tag Management.
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  1. Determine whether the Javascript impression tag or image (URL) tag is required. Use the Javascript tag if you wish to measure viewability.
  2. Paste the Facebook-provided impression tag into the appropriate field. This may also be called the view tag.
  3. Complete any other required fields and save.
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Note: If you have existing click tags, you'll need to chain, or concatenate, the tags together. Facebook-provided click tags are auto-enabled to redirect to other click tags that are third party redirects. The final chained click tag would appear like the example below. Please use the URL preview functionality to ensure that the chaining works.

https://ad.atdmt.com/c/img;adv=1111111111111;c.a=12345;p.a=12345;a.a=12345;qpb=1;cache=12345;?h=https://my.existing.clicktag.com/...

  1. Paste the Facebook-provided click tag into the appropriate field.
  2. Complete any other required fields and save.
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Install site-served tags

Note: Exact step-by-step instructions will vary between platforms.

In most cases, you'll need to first upload a list of site-served ads to create your tags. Then, you'll need to send the tags to each platform or publisher to have them installed in the platform or publisher's website (or app). You'll need to repeat this process, creating and installing tags, for each new ad before it goes live.

  1. Log in to your ad platform.
  2. Download a spreadsheet of the ads that you want to track. To do this, you may need to create a report. Include the following dimensions:

    Campaign name, campaign ID, site name, site ID, placement name, placement ID, ad name, ad ID

  3. Download the Facebook-provided import template.
  4. Copy the data from the export into the import template by matching the data to the column headers. Note: Modifying the column headers in the import template will cause the import to fail.
  5. Save and close the updated import template.
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In Facebook Attribution:

  1. Go to Settings, then click Ad Platforms.
  2. Click on the name of the platform that you're importing site-served ads for to view more details.
  3. In the Platform section, click Import > Site-Served Ads.
  4. Upload your report that contains the mapping data.
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  1. Shortly after importing site-served ads, you'll receive a notification with the option to download your tags.
  2. Open the spreadsheet of site-served tags and copy the rows applicable to each platform or publisher into a separate document or email.
  3. Send the tags to each platform or publisher to install them to your off-Facebook media.
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Import mapping and cost data

Import mapping data to make your dashboards and reports easy to understand. With campaign mapping, you can see campaign and placement names instead of ID numbers. With cost mapping, you can see return on ad spend (ROAS) and cost metrics.

  1. Go to the report builder for your ad platform.
  2. Enter a name for the report. If possible, set the frequency to weekly and the start date to today's date. This report will run until it expires, so set the end date to a date as far into the future as possible.
  3. Select the following information (exact names may vary):

    Advertiser name, Advertiser ID, Campaign name, Campaign ID, Placement name, Placement ID, Ad name, Ad ID, Impressions, Clicks, Cost, Date.
  4. Save and download the report.
  5. Download the Facebook-provided import template.
  6. Copy the data from the platform report into the Facebook-provided import template by matching the data to the column headers.

    Note: Modifying the column headers in the import template will cause the import to fail. Make sure that the date is formatted with the month before the date. The supported formats are: MM/DD/YY, MM/DD/YYYY, YYYY-MM-DD, MM-DD-YY.

  7. Save and close the updated import template.
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Each time you add or rename a campaign, placement or ad set, you'll need to manually import mapping data. We recommend importing at least once a week to maintain consistency.

In Facebook Attribution:

  1. Go to Settings, then click Ad platforms.
  2. Click on the name of the platform that you're importing mapping for to view more details.
  3. In the Platform section, click Import > Mapping data.
  4. Upload your report that contains the mapping data.
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For reporting accuracy, we recommend importing cost data at least once a week.

In Facebook Attribution:

  1. Go to Settings, then click Ad platforms.
  2. Click on the name of the platform that you're importing cost data for to view more details.
  3. In the Platform section, click Import > Cost data.
  4. Upload your report that contains the cost data.
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* Nguồn: Facebook