If you have the Facebook pixel installed on your website, you can use the activity that your pixel captures to update your catalog automatically. The pixel fires are based on tags from your website – called microdata – that include information about products on your website.

If you initially added your products using feed, you will still have to add or delete products from your feed. Facebook Pixel will only update information to existing products.

If you are using both feed and Facebook pixel, the most recent update to the catalog will always be shown.

Before you start

To update your catalog feed using pixel, you need to:

1. Install the Facebook pixel on your website and choose the right events you want to track.
2. Install required microdata tags on your website for each item you want to add to your catalog.
3. Ensure a pixel fire has been sent from your website in the last 7 days. Keep in mind that pixel fires are dependent on website traffic to your page, so it may take some time.
4. Ensure that you have uploaded a data feed to your catalog.

Get started

To update your catalog feed using pixel:

1. Go to Catalog Manager.
2. Select the catalog you want to update with Facebook pixel.
3. Go to Product Data Sources and select Facebook Pixel.
4. Choose the pixel you want to associate with the catalog.
5. Select Next. Your catalog will now be updated. It may take some time for the update to be reflected in your catalog.

You have now updated your catalog using pixel.

Learn more about how you can create a catalog using pixel.

* Nguồn: Facebook